Annie Akin

Annie Akin
Contributing Writer

Annie Akin is executive vice president of Patrick Henry Creative Promotions, a full-service food and beverage marketing agency located in Stafford, Texas. For more information, visit www.pchp.com.

Stories by Annie Akin

Creating an Effective Brainstorm Session

In fact, both expertise and creativity a combined with a good mix of information a is what builds the perfect breeding ground for a successful promotion. But how do you set the stage for effective brainstorming?

Happy Days are Here Again

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. Itas time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.