Jeffrey Yarbrough

Jeffrey Yarbrough
Contributing Writer

Jeffrey Yarbrough is founder of bigInk PR & Marketing, a Dallas-based firm where he applies his 25-plus years of experience as a nightclub and restaurant operator to grow his hospitality clients’ visibility and sales.

Stories by Jeffrey Yarbrough

Making the Most of Your Holiday Season

The start of the holiday season means people will be going out to celebrate with family and friends, and there are plenty of ways you can make sure your bar or nightclub gets the business. Here are a few tips for the holidays.

Whatas in it for Lila Ola Me

Charity season is coming up, and organizations will look to bars and nightclubs for donations. Here are a few tips on how to make a charity event a huge asset to your establishment.

Finders Keepers

By hiring a public relations firm, you will be able to focus your time and energy on creating a well-oiled, profitable machine while your publicist can get your message to the right audience.

A Phoenix in Austin

Dallas Nightclub in Austin, Texas, which opened in 1980, enjoyed a loyal customer following for almost 30 years; now, the club is tackling its biggest challenges.

This Ain't No Honky Tonk

A staple in Dallas nightlife for nearly a decade, Gilley's recently two-stepped its way into a new line of work. Initially catering to country music enthusiasts, as well as corporate and convention groups, as a honky tonk, the 91,000-square-foot venue was only skimming the surface of its potential.

The Real World: Kinki Lounge

In a society dominated by reality television where everyone wants to be a celebrity, Dallas' Kinki Lounge does just that. Guests can have an entertaining, adventurous time at the nightclub and a chance to be on the Kinki Reality TV website.

Zouk is the Word

Zouk Nightclub in Dallas has risen from the ashes of the once legendary nightclub Starck Club, a go-to club for celebrities during the a80s.