Jenny Adams

Jenny Adams
Contributing Editor

Jenny Adams worked for many years on staff as the associate editor of Nightclub & Bar magazine. Currently, she resides in Birmingham, AL, working as a contributing editor for NCB and The Southern Beverage Journals, and as a contributing writer for a number of other publications.

Stories by Jenny Adams

Thrashina Meets Fashion

New York Cityas Stone Rose Lounge offered two unique events back-to-back this fall, hosting extreme skateboarders and fashionistas all at the same Upper West Side address.

Pre-Marathon Sit Down

On any given night at Departure Restaurant + Lounge, located on the top floor of the Nines Hotel in Portland, Ore., you might find jetsetters mingling with locals. However, this fall the restaurant targeted a decidedly svelte and athletic clientele.

Absinthe Minded in Los Angeles

Thousands of industry professionals spent a week in July attending Tales of the Cocktail in New Orleans. Los Angeles bar The Thirsty Crow is "taking Tales homea with a new, highly popular and profitable drinks program.

Club Within A Club Burns Bright

Itas hard for nightclubs to stay fresh. Enormous build-outs only remain anewa for so long. Stingaree in San Diego reinvented itself this year by adding GuestHouse, a new spot within the club for revelers to party in elite comfort and style.

Living Up to Large Potential

Liqueurs and cordials have a very high rate of success in the hands of the right bartenders, attracting guests and keeping them on their barstools. Itas more important than ever to evaluate where, how and why liqueurs work in your operation.

Impeccable Taste

Four Seasons' brand name is synonymous worldwide with luxury. For the brandas 50th anniversary, the public-relations team behind the Four Seasons Hotel New York worked hard to find the perfect promotion to feature at The Bar.

Tequila Talk

For a spirit first produced in the 16th century, tequila is causing a lot of chatter among bartenders and imbibers.

Cocktails, For The Win

At Lewers Lounge in the Halekulani hotel in Honolulu, Hawaii, head bartender Tim Rita is making cocktails based on the Tour de France and the Tinman Hawaii Triathlon.

Lucky 7s

At the Voodoo Rooftop Nightclub at the Rio in Las Vegas, the 777 Menu promotion is popular with tourists and locals alike.

Promos with Pay-off

Putting together a promotion that involves a sweepstakes, contest, raffle or other type of enter-to-win component takes serious forethought and homework.