Louie La Vella

Louie La Vella
President & Executive Producer

Nightclub and Bar marketing expert and author Louie La Vella has worked with brands such as Skyy Vodka, Red Bull, Bacardi, television networks such as BPMTV Canada and hundreds of nightclub and bars. La Vella has produced and marketed over 30 live music concerts and thousands of weekly events over his career, developing millions of dollars in revenue for his clients.  Winner of the Niagara Music Awards Promoter of the Year (2012). Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit marketing solutions to both nightclub and bars for 20 years. As a TV host, he has interviewed approximately 50 a-list celebrities and artists on TV such as Moby, the Backstreet Boys, Tommy Lee, Pussycat Dolls, Lady Gaga, Nick Carter, Verne Troyer, Tiesto, Benny Benassi, Armin Van Buuren, and more. 

Stories by Louie La Vella

Resolutions for Owners & Operators

Promotions are a key component to the success of nightclubs and bars. However, creating new promotions is only half of the equation. You have to have the tools in place to effectively market your amazing promotions to your customers. Here are 3 tips for better marketing.

5 Must-Have Marketing Apps

Bar owners have always struggled with getting more and more done throughout each day. Luckily for all of us, there are apps that can help owners and operators work smarter, not harder.

Creating Smartphone Videos

Gone are the days that you need to spend thousands of dollars on a polished professional video. Our demographic has become accustomed to authentic and native social media, which means there are more fuzzy and shaky videos getting attention than polished 'TV ad looking' videos.

Marketing Roadblock

The tried and true ways to market had a great track record back in the day and social media takes a lot of time; but is it giving you the results you want? It may be because you arenat using it correctly.