Nancy A. Shenker is Founder/CEO of theONswitch marketing, a consulting company that blends the best of digital media with conventional branding and marketing wisdom for small businesses. She recently published the first in a book series called “Embrace the Machine: 111 Ways AI Will Change Your Marketing Job” with Jim D’Arcangelo.
Nancy is also Founder/Publisher of an award-winning community for women business owners called sheBOOM.com. A speaker at the Nightclub & Bar Show, she speaks nationally and writes about marketing and innovation in the food, beverage, and other industries (www.badgirlgoodbizblog.com and The Huffington Post).
A former executive at Reed Exhibitions, Citibank, and MasterCard, she has been featured in Forbes, Entrepreneur, and other media. She is a graduate of the University of Michigan Ann Arbor.