Steve Raye

Steve Raye
Contributing Writer

Steve Raye is Managing Partner of Brand Action Team, an Avon, Conn., marketing consulting company that specializes in wine, spirits and beer promotion. Agency clients include Pisco Portón, Heineken, Mandarine Napoléon and Austrian Wines. Steve began his career in the industry with Heublein, a predecessor to Diageo, managing brands including Finlandia and Smirnoff. He writes BATblog, a popular industry blog

Stories by Steve Raye

Successful Tastings Take Planning

Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests a thatas where well-planned, marketing promotions come into play.

Maximizing the Value of Event Sponsorships

From the corner tap to independent restaurants to national chain locations, anyone with a bar tends to be inundated with event or promotion sponsorship requests from spirits, beer and wine brands.