Dos Equis Mexican Pale Ale

With Mexican Imports contributing 93% of total Import category growth1 and with craft drinkers more likely to buy Dos Equis than other Mexican Imports2, Dos Equis aims to tap into a sizeable volume opportunity with Mexican Pale Ale: consumers who drink both mainstream and craft and who seek easy-to-drink craft varieties made by reputable brands they know and trust.

Brewed with unique citrus hops and boasting a hint of spicy heat on the finish, Dos Equis Mexican Pale Ale is a traditional pale ale with a Mexican twist.

1Nielsen 2014-2018.

2 InfoScout Cross Purchase Report, 52 Weeks Ending 1/13/19