Dos Equis x MITS

In connection with the recently launched "Keep it Interesante" campaign from Dos Equis, the beer has partnered with popular streetwear and lifestyle brand MITS, creators of the Mexico is the Shit jacket.

The partnership will bring to life a series of pop-up shops and events specially curated by MITS featuring emerging Mexican talent, streetwear designers, visual artists, and music artists.

The program will also come to life on social media, in sponsored content, on-premise merchandising, and with a special edition Dos Equis & MITS can.