The Bitter Truth Celery Bitters Takes Home Best New Product Award at Tales of the Cocktail 2010

(New Orleans, Louisiana—July 27, 2010)— The Bitter Truth Celery Bitters took home the Best New Product award at the 8th annual Tales of the Cocktail. The competition was held on July 24, 2010 at The Roosevelt Ballroom. An All-Star panel of judges included: Robert Hess, Simon Difford, David Wondrich, Dale DeGroff, Simon Ford, Tony Conigliaro, Eben Freeman, Linden Pride, Philip Duff, Alia Akam, Bridget Albert, Natalie Bovis, Wayne Curtis, Camper English, Franceso Lafranconi, Ryan Magarian, Jim Meehan, Tal Nadari, Julie Reiner, Aisha Sharpe, Henry Besant, Jacob Briars, Wayne Collins, Peter Dorelli, John Gakuru, Sean Muldoon, and Angus Winchester. Through its annual Spirit Awards, Tales of the Cocktail provides recognition to those individuals and establishments that have shown an outstanding talent for advancing the craft of the cocktail. Winners received an exclusive Riedel Crystal awards.
»As a first time entry, we are thrilled that we received such an honored award amongst our peers and industry legends,« said Stephan Berg of The Bitter Truth. »It is an exciting time as we continue to grow throughout the US.«
The Bitter Truth – Celery Bitters are the first celery bitters to be offered commercially in decades. This cocktail ingredient, which had already existed in the 19th century, enriches cocktails with unusual flavors. It’s ideal for traditional corpse-reviver cocktails such as the Bloody Mary, Bullshot and Prairie Oyster, as well as Martini Cocktails and the Gin & Tonic. The bitters are very complex and exotic with a dominant celery overtone followed by hints of lemongrass, orange peel and ginger. The 200 ml bottle retails for $15.95 and is 44% ABV.


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