New Master’s Reserve® Beer Collection bring high style to brews.
The craft beer movement is showing no signs of slowing down. Per the Brewers Association – the not-for-profit trade association dedicated to small and independent American brewers – the United States now boasts 5,005 breweries, with 99 percent being small and independent craft brewers. By mid-year of 2016, small and independent breweries grew by 8 percent, proving the continued staying power and America’s thirst for craft beer variety.
Propelled by this growth, brewers are expanding their offerings to appeal to patrons’ preferences with diverse flavors. Coffee beers, pilsners, lagers and IPAs will continue to be top sellers as patrons explore all the new and interesting craft beer tastes available to them. To further set themselves apart from the pack, authentic brewers in the know serve their craft creations in signature glassware to create the most memorable experience possible for their guests.
The latest addition to the Master’s Reserve® Collection of premium glassware by Libbey®, the Circa™ beer collection, elevates the craft beer experience. Currently available in two patterns, Circa upsells local and craft brews with high style.
“Cicerones and bartenders understand the important role that glassware plays when it comes to improving beer’s taste, aroma and aesthetic,” said Susan Dountas, director of foodservice marketing for Libbey. “Better glassware is essential to the taste experience and key in selling premium beers.”
The Circa Pilsner glass retains the foamy head of the beer, while bringing out its personality. The Belgian Ale glass amplifies the aromatics and flavors of hoppy, malty brews. More glasses will be added to the collection throughout 2017, including the AnDer Beer Taster. Each glass in the Master’s Reserve Collection features Libbey’s exclusive HD2 rim for high definition and durability and a purely radiant shine with ClearFire™ glass, free from all potentially harmful heavy metal oxides.
Whether a prohibition-style cocktail, a craft IPA, full-bodied red wine or fruity mead, Libbey has the glassware for Serving Experience™. From the sophistication of Spiegelau and Nachtmann glassware to the industry’s largest assortment of beer glasses, bars and nightclubs can find the style and performance needed to solidify your reputation as a true craft beverage master. As America’s Glassmaker™, Libbey is passionate about the vital role glassware plays in drink presentation. More than vessels for beverage service, the right glass for the right drink provides a multi-sensory experience, stimulating the taste, aromas, visual appeal and feel of the glass in the hand.
For more information, visit libbey.com.
About Libbey Foodservice
Libbey® Foodservice, a division of Libbey Inc., sets the standard for success in the foodservice industry. Libbey is the expert in integrating today’s latest insights and trends with the full spectrum of inspired tableware products from fine dining to casual. It manufactures and distributes the complete tabletop, including Libbey Glassware and Master’s Reserve®, a collection of premium glassware; Syracuse® China dinnerware; and World® Tableware dinnerware and flatware. In addition, Libbey Foodservice distributes the Artistry Collection™, a premium collection for fine hospitality venues that includes SCHÖNWALD dinnerware, Spiegelau and Nachtmann glassware, and Reed & Barton flatware, in select markets. For more information, visit libbey.com.