Foodservice and beverage alcohol research firm Technomic's On-Premise Whiskey: Growth Opportunities & Challenges in Restaurants & Bars Study reveals much more than what we already know. Whiskey is in high demand and driving sales - that's common knowledge for any operator.
What you may not know - or may not see without standing back for a moment since you're so close to the issue - is that the demand from guests for increasingly extensive whiskey selections is affecting aspects of your bar or nightclub. When you sit down and think about it, perhaps you're one of the operators who has noticed a change to your back bar. Or maybe you've realized some of your guests are actually pulling back, overwhelmed by all of the choices presented to them.