12th Annual Golden Bar Awards Honors Drinks Distributors' Excellence and Innovation

Diageo honored spirits, wine and beer distributors at the 12th Annual Golden Bar Awards which took place at a number of awards events and presentation ceremonies in Las Vegas, and across the country.  The Golden Bar Awards are presented for achievements in sales, marketing and promoting responsible drinking.

Tom Looney, President, Open and Control States for Diageo North America said, "The Golden Bars allow Diageo to acknowledge the hard work and dedication of our outstanding distributors, whose efforts help our business to succeed."

That sentiment was reinforced by Tom Day, President, Diageo-Guinness USA, who said, "We don't take relationships for granted and we appreciate the level of execution and commitment to our brands that our distributors demonstrate.  Presenting these awards is one way that we show our appreciation."

The Golden Bar Awards celebrate distributors and brokers for their excellence in the marketplace and the important role they play in their communities.  They recognize distributors for success with important audiences and channels, for consistent performance over the past three years, and for excellent work in key segments, categories and brands including Reserve, Innovation, Tequila, Smirnoff,Johnnie Walker, Baileys, Captain Morgan, Tanqueray, Crown Royal, Ketel One, Ciroc, Sterling Vineyards, Beaulieu Vineyard, Acacia Vineyard, Guinness, Red Stripe and Smirnoff Ice. The grand prizes are awarded to the distributors of the year, for wine, spirits and beer.

Two Platinum Bar Awards are given for advancing responsible drinking, one to an Open States distributor and the other to a Control States distributor. 

"Our distributors and brokers can have a big impact on local communities, especially when it comes to promoting responsible drinking and fighting underage drinking," said Guy Smith, Executive Vice President, Diageo North America.  "By working together, we can make a difference in the communities where we do business."

In total, 31 Golden Bar statuettes, 28 made of 24 carat gold and three made of platinum, were awarded to distributors. Each statuette weighs eight pounds, stands more than a foot tall, and is produced by R.S. Owens, the company that created the Oscar®, presented by the Academy of Motion Picture Arts and Sciences.

Below are the categories and winners for the 2015 Golden Bar Awards.



Distributor of the Year - Spirits

North America Spirits and Wine Broker (NASWB)            

Distributor of the Year - Wine

Atlantic Wines & Spirits, A Division of Empire Merchants, LLC. 

Distributor of the Year - Beer

Andrews Distributing Company of Texas




On Premise Excellence Award - Spirits 

NASWB of Oregon

Multicultural Excellence - Spirits

Glazer's of Texas

Three Year Consistency - Spirits

Southern Wine & Spirits of Kentucky

Three Year Consistency -Wine

Ben Arnold Beverage Company of South Carolina

Three Year Consistency - Beer

Faust Distributing Company of Texas




Spirits Excellence - Smirnoff

United Liquors, a Division of Martignetti (MA)  

Spirits Excellence - Johnnie Walker

Athens Distributing (TN)

Spirits Excellence - Baileys

Frank Liquor (WI)

Spirits Excellence - Captain Morgan

NASWB of North Carolina           

Spirits Excellence - Tanqueray

Southern Wine & Spirits of Hawaii

Spirits Excellence - Crown Royal

Glazer's of Texas

Spirits Excellence - Ketel One

Glazer's of Texas

Spirits Excellence - Ciroc

NASWB of Michigan

Spirits Excellence - Reserve Brands

Beverage Distributors of Colorado

Spirits Excellence - Tequila

Beverage Distributors of Colorado




Wines Excellence - Sterling Vineyards 

NASWB of Pennsylvania

Wines Excellence - Beaulieu Vineyard

Ben Arnold Beverage Company of South Carolina

Wines Excellence - Acacia Vineyard

Wirtz Beverage of Illinois




Beer Excellence - Guinness

United Distributors of Georgia

Beer Excellence - Guinness Blonde 

Classic Distributing and Beverage Group of California

Beer Excellence - Guinness Blonde

Boening Brothers of New York

Beer Excellence - Red Stripe

Monarch Beverage Company of Indiana

Beer Excellence - Smirnoff Ice

Admiral Beverage Corporation of New Mexico 




Innovation Launch - Spirits

Southern Wine & Spirits of Florida

Innovation Launch - Wine 

Beverage Distributors of Colorado

Innovation Distributor of the Year – Beer

Alliance Beverage Distributing Company of Arizona




Advancing Responsible Drinking - Wine & Spirits 

United Distributors of Delaware LLC

Advancing Responsible Drinking – Wine & Spirits 

NASWB of Ohio

In addition, Diageo-Guinness USA named nine regional award winners for Guinness quality:

Alliance Beverage of Phoenix, AZ                    

Columbia Distributing of Everett, WA

Andrews Distributing of North Texas

Southern Wine & Spirits of South Carolina

Champion Brands, FL

Banko Beverage, PA

L. Knife & Son, MA

Lakeshore Beverage of Chicago, IL

River City Distributing, KY


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