The VIBE Conference – the premier on-premise beverage conference - wrapped up with a Record Breaking 25% increase in attendance representing over 150 different concepts and 16,000+ units on March 31 – April 1 in Las Vegas. On-premise corporate level beverage buyer or chain decision-makers including owners, operators, beverage directors, marketing executives and food and beverage executives attended the sixth annual conference to learn the latest trends, sample the newest products and, of course, network with some of the top names in the on-premise beverage alcohol industry.
VIBE showcases on-premise beverage insights, trends and tasting opportunities that build business and the bottom line. This year Tony Abou Ganim, who is widely regarded as one of the pioneering and leading bar professionals emceed the conference where attendees had the opportunity to listen to some of the industry’s leading professionals. The opening keynote was given by Joey Reiman who was named one of the 100 people who will change the way the world thinks by Fast Company.
Other industry leaders shared groundbreaking beverage and consumer research that is only available to VIBE attendees. Through innovative sessions and on target workshops, VIBE continues to infuse top-level executives with hands-on experiences, exclusive research and networking opportunities that increase the bottom line.
In addition to the conference program, VIBE offered up top-notch networking opportunities including the The View…The Moon…and The Stars Cocktail Party that featured celebrity mixologists and the closing night Rockin’ on the Rocks Happy Hour that took place at Moon overlooking the famed Las Vegas Strip.