Amaro Montenegro Announces Brand's First Global Bartender Competition

Good luck! Image: Amaro Montenegro

Owners and managers, gather your bartenders to give them the big news: Amaro Montenegro is looking to name The Vero Bartender.

Sapore vero, or “true flavors,” is a core value of Amaro Montenegro. The brand has announced their first global cocktail competition with the goal of finding the world’s best—or truest—bartender.

The rules of the competition are simple. Contenders aged 21 years or older are tasked with creating a twist on a classic cocktail using Amaro Montenegro as an ingredient. The deadline for submissions is August 31, 2018, 11:59 p.m. PDT.


While at Home, Keep Positive and Creative! Accompany Rums of Puerto Rico Ambassador to Learn How to Make Three Easy Rum Cocktails!

What happens when you mix the extraordinary mind of a creative mixologist with the best rums of the World? You will have the best cocktails! Learn some cocktail recipes from our favorite mixologist!

A panel of United States Bartenders’ Guild (USBG) judges will name 10 online finalists on September 21, 2018. The judges will have no knowledge of the applicants’ names, genders, workplaces or ages. During this stage of the competition, entries will be judged on inspiration and originality; taste and balance; and the element of surprise Amaro Montenegro adds to the cocktail.

Specific to the United States, The Vero Bartender finals go down in Chicago from October 15 to 17, 2018. The prize for the U.S. winner is amazing: a one-week residency in Italy. This winner will also advance to the global competition, which takes place in Bologna, Italy, from November 26 to December 1, 2018. Bartenders from Albania, Australia, Austria, Belgium, Germany, Italy, Spain, Switzerland and the U.K. will vie for the title of The Vero Bartender.

Have your bartenders submit their The Vero Bartender creations here. To learn more about the competition, visit and follow #MakeItWithMonte and #TheVeroBartender on Instagram, Twitter and Facebook.

Good luck!

Suggested Articles

As a coach for world-class clients across the globe, Sean has a unique perspective for any operator.

Leaders come together to share creative strategies and tactics as the industry reopens.

We're better together.