As Davis’ premier sponsor, Blackheart Rum will be featured on his in-fight gear and throughout his social media and digital platforms. Davis will also be featured across Blackheart retail promotions via collateral as well as local appearances.
The No. 4 ranked fighter in the USA Today MMA light heavyweight rankings, Phil Davis was the inaugural Bellator MMA Dynamite 1 Light Heavyweight Tournament Champion in September 2015. The sponsorship of Davis officially kicked off on April 1, but will be brought to the cage for the first time May 14 in San Jose, CA with Bellator 154. This event features the light heavyweight bout between Davis and 2015 Rizin Fighting Federation 1 Champion Muhammed “King Mo” Lawal. The champion will go against Liam McGeary for the World Light Heavyweight title later this year.
“We are excited to be working with and supporting Phil “Mr. Wonderful” Davis. Both Blackheart and Phil Davis embody what it means to be bold and edgy,” said Hannah Venhoff, Blackheart Brand Manager. “We are thrilled to align with a fighter that is quickly becoming one of the best in his class and who will represent the brand well. As the official sponsor of Phil Davis, our focus is on supporting his continued Bellator success, as well as creating an opportunity for Blackheart to engage with Bellator fans, and the sport in general, on a deeper level.”
A former NCAA wrestling champion and four-time NCAA Division I All-American at Penn State University, Davis first entered professional fighting in 2009 as a Light Heavyweight Ultimate Fighting Championship (UFC) Contender. In 2015, Davis officially parted from UFC and signed with Bellator MMA, the same year he would go on to win his first title. Davis is a member of the Alliance MMA team based in Chula Vista, California.
"I fight for one of the best teams in the sport and it seems fitting that I now have the opportunity to represent a brand that is a champion in their market place as well,” Davis said. “I'm also thankful that being edgy and bold places me in the company of people who know all about it. I am so excited about this partnership with Blackheart Rum and I can't wait to wear Blackheart in the cage for the first time. It will most certainly be a special moment.”
Beginning its alignment with mixed martial arts in June of 2015, Blackheart is the “Official Rum of Bellator MMA.” Blackheart has prominent exposure on in-cage and arena signage, social media platforms, as well as in-event and on-air features and advertisements throughout all Bellator fights.
Available nationally, Blackheart brand support consists of a comprehensive marketing plan that includes robust print and digital advertising, social media and website activities and ona