Heering Becomes Legendary

Peter F. Heering® Launches the Heering Legends Featuring the Best Bar Experts in the World

New York, NY — leg·end, noun, plural noun: legends an extremely famous or notorious person, especially in a particular field...and Peter F. Heering and Cherry Heering fit this billing as the most famous Cherry Liqueur also known for its notoriously delicious cocktails, and none more famous than the Singapore Sling. Peter F. Heering, purveyor to the Royal Danish Court, has been produced since 1818 and has most recently been on location around the globe shooting an exclusive series of unique and inspiring content for what will be aptly entitled The Heering Legends in celebration of the 100th Anniversary of the Singapore Sling. The iconic Heering brand inspired The Heering Legends, which was shot in such cocktail hot spots from New York to New Orleans, London to Sydney and Berlin to Singapore.

The Heering Legends handpicked industry stalwart and bar legend Simon Difford in the U.K. to roll out all of The Heering Legends video content, which will be featured on Diffords guide.

80-plus videos of The Heering Legends are ready to be shaken, stirred and viewed. See for yourself what established and up-and-coming bar talent from around the globe has been deemed a Heering Legend. You never know, they could be from your favorite bar or the next bar you walk into.

The Heering Legends on Diffords Guide


The Heering Legends videos aim to spread the legendary status of the incredibly iconic Singapore Sling, which simply is not a Singapore Sling without Cherry Heering. The Heering Legends presence will be enjoyed all over the world in partnership with other beverage lifestyle networks including Drinks Network in Australia, Hong Kong and Singapore, and Bar Business Magazine in the U.S.

“The Heering Legends is a culmination of a 100 years of cocktail tradition and history being  brought to the forefront of cocktail bars around the world by the best of the best bartenders who truly love Cherry Heering”, said Adéle Robberstad, CEO Peter F. Heering. “This talented group of bar legends perspective on the Singapore Sling, is quite simply highlights the creative nature and beauty that highlights why Cherry Heering is the most fashionable and undeniable cherry liqueur in the world.”       

Cherry Heering is an intricate and indispensable component of iconic cocktails such as The Singapore Sling and Blood & Sand, which is exactly how Cherry Heering likes to be seen; as an accessory that adds lavishness, extravagance and civilization to the mix.

Cherry Heering continues to evolve and recognize that even the timeless classics need a refreshing remake now and then, thus Cherry Heering has challenged the best of the best behind the world’s bars to create their own modern classic interpretation of The Singapore Sling and also possibly writing their name in the history of cocktails.

The HEERING Sling Award® is an annual global bartender competition that recognizes the most important contribution to the legendary Singapore Sling, Cherry Heering liqueur and taps the best bar talent in the world to re-write cocktail history by creating their version of the Sling, an all-time bartender favorite, using Cherry Heering liqueur. The Sling is one of the oldest beverages in general and was created in 1915 featuring Cherry Heering liqueur as the main ingredient. Bartender Niang Tong Boon created the most famous and now classic recipe of the Singapore Sling at the Raffle's Hotel in Singapore.

Heering Coffee Liqueur is made from a recipe using only natural ingredients and with no additives or artificial coloring. The base is a smooth blend of Caribbean rum, coffee and cacao. Coffee Heering and Cherry Heering are both OU certified.

Heering Coffee Liqueur was announced as the Liqueur of the Year at the Annual Bar Biz Spirits Competition by the Editorial and Publishing Staff of the Bar Business Magazine.

Heering liqueur is sold in more than 100 countries all over the world and is the essential ingredient in the world famous Singapore Sling and Blood and Sand cocktails. For more information about Peter F. Heering, please visit http://www.heering.com or www.facebook.com/heeringliqueur.

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