Jon Taffer delivered a keynote speech that energized and inspired and Sammy Hagar cut the Exhibit Floor ribbon to welcome thousands of attendees to the show. Hundreds of companies have taken over the convention center floor, including Heineken, Cîroc, Sangre de Vita and Luc Belaire.
David Boehm, a professional club consultant, shared ideas for promotions geared towards gentlemen's clubs, such as utilizing local concierges and maximizing the assistance offeredoffered by liquor reps.
Maia Gosselin of Sip Wine Education and Adam Carmer from UNLV discussed how Millennials have changed the landscape of wine consumption. For example, Millennials are more curious about wine than the generation before them and are not intimidated by Old World wines.
Jon Taffer presented the Top 100 Award to XS, Nightclub & Bar Bartender of the Year Award to Steve Schneider of Employees Only in New York and a $30,000 check to Rosie O'Grady's for a Bar Rescue before delivering his keynote speech.
Chef Nick Liberato of The Venice Whaler, Calidelphia Catering and Bar Rescue dished on ways to elevate bar food, like always having more than three colors on a plate and using superior ingredients.
Ron Cates of Constant Contact demystified social media, covering useful topics such as micro-touches via Twitter, generating email lists based upon guest relationships and how often to post via social tools.