Leading beer and wine self-serve dispense tech company iPourIt has released their second annual pour report.
Data was collected from over 180 locations that have iPourIt systems from September 2018 through August 2019. The locations range from casual and fast-casual restaurants, taprooms, corporate offices, and hospitality and urban living concepts.
Data from more than 16,000 beers and 3.44 million pints of beer, and over 860 wines and 93,312 bottles of wine, were tracked and analyzed to provide operators with valuable, actionable data.
iPourIt’s first annual report revealed the following:
- More than 247,000 ounces of Firestone Walker 805 were poured, making it the number one beer in the top 50 microbrew and craft category
- More than 300,000 ounces of Bud Light were poured, making it number one among the top ten domestic beers
- The number one import beer was Modelo Especial, with more than 186,000 ounces poured
- More than 214,113 ounces of California Cider Company ACE Pineapple were poured to earn the top spot in the cider category
- Nearly 33,000 ounces of Acrobat Pinot Gris were poured, making it the top white wine
- Close to 28,300 ounces poured of Hahn Family Wines Pinot Noir made it the number one red wine
- The number one rosé poured was Pratsch Rosé at 62,700 ounces
Did those rankings change? Let’s find out!
Among the top 50 microbrews and craft beers, the number one, two and four slots remained the same: Firestone Walker 805 (a blonde ale), Blue Moon Belgian White Ale, and Lost Coast Tangerine Wheat. Elysian Space Dust (an IPA), and Sweetwater Brewing 420 Strain G13 IPA are numbers three and five. iPourIt’s second annual report found that over 61,000 ounces more of 805 were poured when compared to their first annual report.
Similar to the top 50 microbrews and craft beers, the beers ranked numbers one and two in the top ten domestic beers category haven’t changed from last year: Bud Light and Coors Light. However, Pabst Blue Ribbon was ousted by Michelob Ultra for third place. PBR slid into fourth place, and almost twice as much Bud Light was poured in the period ending after August of this year (529,161 ounces) than last year (300,000-plus ounces).
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When it comes to style, IPA dominated the rest. In fact, more than twice as many ounces of IPA (13,841,586) were poured than the next most popular style, lager (5,715,252). The third top style poured by iPourIt systems was cider (4,999,629).
IPA didn’t just dominate in terms of beer styles—it was the top beer choice for men (6,891,008 ounces) and women (2,331,799 ounces). Second through fifth of the top five pours by style for women were cider, lager, specialty and white wine. For men, second through fifth were lager, stout, cider and hefeweizen.
The top three import beers—Modelo Especial, Stella Artois and Delirium Tremens—remained the same from 2018 to 2019. What did change is the amount of these beers that was poured. Last year, over 186,000 ounces of Modelo Especial and close to 142,000 ounces of Stella Artois were poured. This year’s report revealed that those numbers jumped to 353,848 ounces and 271,846 ounces were poured, respectively.
Maintaining the trend, the top cider is the same: ACE Pineapple (302,717 ounces). However, ACE Perry (96,289 ounces) slid to third place, replaced by Angry Orchard Crisp Apple (174,146 ounces). Last year’s report found that 214,113 ACE Pineapple had been poured, showing an increase of nearly 90,000 ounces.
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A sparkling wine dethroned Acrobat Pinot Gris for the top white wine spot. Hoppin’ Prosecco claimed number one with 95,423 ounces (3,757 bottles) poured. Acrobat Pinot Gris (39,648 ounces, 1,561 bottles) was second, Matchbook Chardonnay (28,216 ounces, 1,111 bottles) was third, True Myth Chardonnay (27,881 ounces, 1,098 bottles) was fourth, and another Prosecco—Carletto (23,712 ounces, 934 bottles)—bookended the top five. Last year, True Myth Chardonnay held second place with nearly 32,000 ounces poured.
Hahn Family Wines Pinot Noir (27,357 ounces, 1,077 bottles) slipped to second place among the red wines poured, ousted by The Dreaming Tree Crush Red Wine Blend (38,055 ounces, 1,498 bottles). A Cab Sauv, Pinot Noir and Tempranillo took ranks three through five: Liberty School Cabernet Sauvignon (22,499 ounces, 886 bottles), Meiomi Pinot Noir (18,684 ounces, 736 bottles), Matchbook Tempranillo (16,988 ounces, 669 bottles). Last year, Liberty School was also in third place, but another Cab Sauv (Leese-Fitch) and a red sangria (Tiki Sangria Classic Red) were in fourth and fifth.
Pratsch Rosé kept the number one ranking among iPourIt rosé wines but went from almost 62,700 ounces poured to 57,647 (2,270 bottles). The second through fifth rosés were, in order, Angeline Rosé of Pinot Noir, Meiomi Rosé, Gotham Project Sabine Rosé, and Palladio Rosé. Last year, it was revealed that Oak Ridge Winery OZV Rosé had claimed second place with more than 31,700 ounces poured. This report found that less than 10,000 ounces had been poured between September 2018 through August 2019, seeing it tumble to tenth place.
Female guests, identified as such by iPourIt RFID tech, poured 18.84 ounces per visit on average, spending $10.92 at the pour wall. ACE Pineapple Cider, Michelob Ultra, and Coors Light were the top three pours among females.
Guests identified as male via RFID poured 25.27 ounces per visit on average and spent $12.83 at the pour wall. Coors Light, Bud Light and Modelo Especial were the top three pours for males.
The fact that the top slots for each category of beer and wine mostly remained the same tells us a couple things. First, the cliché "the more things change, the more things stay the same" is somewhat true. As we've reported, people do want to try new things...but not all the time. Second, most people want to remain in their comfort zones and find familiar items on menus. It's important to keep up on trends and new products but operators, unless their venues are known and visited for their eclectic offerings, should always have at least a few familiar products available.
Due to multiple factors, likely including more operators embracing self-serve beverage tech and installing iPourIt walls, beer and wine pours are up year over year from 2018 to 2019. Beer and wine grew 24 percent and 27 percent, respectively, representing overall growth of 24 percent.
For the full report, follow the link at the bottom of this article. To learn more about iPourIt, visit their website.
iPourit second annual report (download)