VIBE Conference Adds New Programming to 2016 Lineup

SAN DIEGO – This year, the 2016 VIBE Conference introduces new programming to its two-day conference for chain beverage executives and supplier partners at the Hilton San Diego Bayfront Jan. 19-20, 2016.

Attendees will have access to four workshop series featuring a variety of tastings, research sessions and discussion panels. In addition, VIBE features an innovative keynote session with former CEO of Southwest Airlines Howard Putnam as well as two research presentations, a consumer trend session with Next Level Marketing Founder Mike Ginley and a session on factors hampering adult beverage growth with Technomic, Inc. Vice President David Henkes and Associate Principal Donna Hood Crecca.

To view the complete 2016 VIBE Conference agenda, please visit

Workshop Series One

  • Applying Insights and Analytics to Strategic Beverage Plans with Patrick Kirk, Buffalo Wild Wings – The session provides key tips for developing successful strategic beverage plans.
  • Satisfying Our Thirst for Beverages with Warren Solochek, NPD – The presentation explores how the beverage market has evolved and provides insight on how to drive beverage orders.
  • Palate Trips and Craft Beer Pairing with Julia Herz and Adam Duyle, Brewers Association – Attendees will discover what food elements best compliment craft beer selections.
  • Pre-Batching for Success: Cocktails-on Tap, Bottled and Modern Blended & Frozen with Kathy Casey, Kathy Casey Food Studios & Liquid Kitchen – A tasting demonstration on pre-batching bottled, blended, frozen and on-tap cocktails.

Workshop Series Two

  • Annual VIBE Beverage Consumer Trend Monitor with Mike Ginley, Next Level Marketing
  • The American Whiskey Experience with Heather Greene, Author – Operators will experiment with bourbon, rye and single malt during the tasting session.
  • Maximizing Opportunities within the Hotel F&B Segment with moderator Dave Henkes, Technomic, Inc. – Leading lodging operators discuss how beverage trends are impacting the lodging sector and how to succeed in the segment. 
  • Using Mobile Technology to Harvest New Forms of Consumer Beverage Trends with moderator Paul Saper, Sponsiv Digital, Inc – Operators will learn about three mobile beverage platforms that report consumer beverage trends.

Workshop Series Three

  • Crafting a Winning Beer List: How to use beer styles to maximize efficiencies and return with Stephen Beaumont, Beaumont Drinks – The series also provides operators with tricks and tips for maintaining a successful beer list.
  • Driving Beverage Alcohol Productivity by enhancing relationships between suppliers and operators with moderator Tom Fox, CM Profit Group – A joint panel of operators and suppliers explore ways to improve efficiency and productivity between both tiers.
  • The Luxury Malt Class with author Heather Greene – Operators taste luxury malts from Scotland, Japan, Ireland and other countries around the world.
  • What’s Old is New with Madeline Triffon, Plum Market – Attendees compare classic and new wines during the blind wine tasting.

Workshop Series Four

  • Award Winners Do You Play to Win – Or to Not Lose? Secrets Of Their Success! with moderator Stan Novack, Sammy’s Beach Bar & Grill – A panel of this year’s VIBE Vista award winners discuss their winning programs.
  • Annual VIBE Beverage Consumer Trend Monitor with Mike Ginley, Next Level Marketing
  • Dare to Drink Different with Evan Goldstein, Full Circle Wine Solutions, Inc – Operators try unique wine pairings during the tasting session.
  • The Five “W”s and one “H” of Nutrition Labeling and Alcohol-Where Are We Now? with moderator Joan McGlockton, National Restaurant Association – The panel discusses the issue of FDA nutrition labeling with a strong focus on beverages.

About VIBE Conference

VIBE Conference, a division of Boston, Massachusetts based Nightclub & Bar Media Group, is the premiere event for chain and hotel adult beverage executives and suppliers. The top on-premise conference is held annually and involves high-level content, tastings and networking opportunities. The 2016 conference will be held at the Hilton San Diego Bayfront, Jan. 19-20. In conjunction with VIBE Conference is a bi-weekly newsletter covering the latest industry trends, insights, news and more. ( Keep up with the latest VIBE Conference news via Facebook.


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