As Big Beer Creates Tension, Drink Local Initiative is Launched
SAN DIEGO – CraftHounds, an e-commerce platform that enables fresh craft beer to be delivered to your door directly from breweries and retail stores across San Diego, has launched a campaign supporting a drink local movement.
As big beer producers are losing share to craft beer, they are attracted to the allure of small and independent breweries today. It is the age-old story of small, local businesses being strong-armed by the deep pockets of larger corporations capable of higher volume in shorter periods of time. And for the craft beer enthusiast it is the opposite of what their beloved craft culture is built on.
Founder & CEO, Logan Pepchinski, says "It has always been thought that if you can't beat your competition, you buy them up. San Diego is the craft beer capital of America and there are few categories left today where there is both immense customer loyalty and passionate business owners whom have poured everything they have into their brewery."
CraftHounds is creating a positive call to action to support independent breweries, sparked with a video that features prominent figures in the industry urging the community to drink local. They have also dedicated www.crafthounds.com/drinklocal to helping educate drinkers on how they can make an impact.
Pepchinski went on to say, "San Diego, along with many other cities across America, has some of the most inspiring stories behind each brewery—we want to continue to see these breweries flourish and tell their stories each day."
The San Diego craft beer community is a very tight-knit family. Director of Marketing, Adam Gendler, says "We look out for each other, and as the rest of the country looks on, we have the opportunity to fuel a movement at the national level. The power is in the hands of these local communities, and we should support the local breweries that we truly care about. This positive momentum will make our independent beer communities stronger than ever before."
Founded in 2015, CraftHounds was founded by friends and family dedicated to supporting the growth of the craft beer community. Learn more at www.CraftHounds.com and join the community on social media (Facebook, Instagram, Twitter, YouTube) @CraftHounds