Puckerac Vodka Partners With Legendary Deejay Steve Aoki

Off the heels of an explosively successful brand launch in 2011, Pucker™ Vodka is bringing a bold new attitude and intensity to the flavored vodka category this summer by partnering with iconic deejay Steve Aoki. As part of the partnership, Pucker™ Vodka is launching a new ad campaign featuring an exclusive remix of Steve Aoki's song Ladi Dadi from his latest album, Wonderland. Pucker™ Vodka is also offering fans ages 21+ the opportunity to download the full-length remix of Steve Aoki's Ladi Dadi on Pucker™ Vodka's Facebook page.

"Pucker Vodka is all about being bold, intense and unapologetic so a partnership in music is a natural fit," said Kim Washington, Senior Director, Vodkas for Beam Inc. "Steve Aoki's music is a reflection of his vibrant personality, and the nature of the music he creates fits perfectly with Pucker Vodka's 'live out loud' persona and bold flavors."

The new Pucker™ Vodka commercials which were created by Euro RSCG Chicago and launch this month, celebrate the two newest flavors in the portfolio – Pucker™ Vodka Lemonade Lust and Pucker™ Vodka Raspberry Rave™. Leveraging the growing popularity within the contemporary music culture, the Pucker™ Vodka campaign is an audio/visual experience, set to the explosive beat of the remix of Steve Aoki's Ladi Dadi – an exclusive track that emulates the intense flavor of Pucker™ Vodka. The commercials premiere on broadcast networks including E!, FOOD, TBS, TLC, and We on May 28, 2012, and will launch online following the broadcast debut on platforms such as Pandora and Brightroll.

"I'm thrilled to work with Pucker Vodka to bring an intensely different vibe to the brand's newest ad campaign, and to take our partnership to another level by offering my remixed music to Pucker Vodka fans exclusively online," said Steve Aoki.

Fans 21 years of age or older, can visit PuckerVodka.com to download the full-length Pucker™ Vodka remix of Steve Aoki's Ladi Dadi.*

Celebrating their broadcast ad debut, Pucker™ Vodka Lemonade Lust and Pucker™ Vodka Raspberry Rave™ rely on the natural flavors of lemons, limes and raspberries, combined with a vodka boldly distilled four times. Joining the original four varieties – Sour Apple Sass™, Grape Gone Wild™, Cherry Tease™ and Citrus Squeeze™ – all six flavors are perfect for those looking for an exciting and new intensely flavored vodka.

For more information, please visit www.puckervodka.com. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com.


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