Bar & Restaurant Expo

Future Proof 

Are you a supplier in the hospitality industry looking to connect with forward-thinking bar and restaurant owners?

Future Proof at Bar & Restaurant Expo is your opportunity to showcase cutting-edge solutions and innovations that will help operators stay ahead of industry trends.

Influence the future of the hospitality industry, connect with visionary leaders, and grow your business in an exciting and dynamic environment.

Secure your space within Future Proof, where our most popular activations draw in engaged attendees. These dynamic experiences include:

  • Japanese F&B Showcase
  • Hispanic Pavilion
  • Zero Proof Experience
  • USBG Cocktail Competition

Why Exhibit in Future Proof?

  1. Position Your Brand as an Innovator: By exhibiting here, you position your brand at the forefront of the industry's future, demonstrating your commitment to helping bars and restaurants thrive in an ever-evolving market.
  2. Engage with Decision-Makers: This area is a magnet for proactive business owners and operators who are eager to discover and invest in new ways to enhance their operations.  
  3. Showcase Your Solutions to Stay Ahead of Trends: Whether it's the latest in sustainable practices, tech-driven solutions, or innovative beverage products that elevate guest experiences, this is the perfect platform to showcase how your offerings can help operators stay on top of trends and maintain a competitive edge.
  4. Enhance Your Industry Impact: This isn't just about exhibiting; it's about making a statement. Show that your brand is dedicated to driving the industry forward and providing solutions that meet the ever-changing needs of hospitality professionals.

Be part of a select group of exhibitors who are leading the charge in innovation.

Top Shelf Stats

10,984

Attended in 2025

67%

Owner / President / CEO / GM / Director

51%

Single Unit

44%

Multi Unit
(2-50 units)

90%

Influence final purchasing decisions

Quantifying Success: Top Attendee Percentages!

Primary Business

 

36% Bar/Pub/Tavern/Sports Bar/Lounge

 

33% Restaurant/Chain Restaurant

Operator Establishments

 

51% Single Unit

 

31% 2-5 Units

 

10% 6-25 Units

Total Annual Sales

 

22% $1M-$2.5M

 

15% $500,000-$1M

 

14% $2.5M-$5M

 

10% $5M-$10M

Contact us!

Let's discuss customer engagement programs that best fit your sales and marketing strategy.
Veronica Gonnello
Alpha A-G
(212) 895-8244
Tim Schultz
Alpha H-Q
(917) 258-8589
Fadi Alsayegh
Alpha R-Z
(917) 258-5174
Ethan Jeck
Sales Development Representative
212-895-8238