Bar & Restaurant Expo

Calling All New Owners!

Start strong and thrive.

Opening your own bar or restaurant is exciting but also comes with major challenges. From attracting customers to managing operations, every decision can feel critical to your success.

The first year is make-or-break for most venues, and managing overhead costs, staffing, and daily operations can be overwhelming. At Bar & Restaurant Expo, you’ll access expert-led sessions on cost control, smart hiring, and operational efficiency to help you stay profitable and avoid common pitfalls.

Keep scrolling to find your custom experience and get the blueprint on how to keep doors open, drive foot traffic, and ring the register.

Even with customers in the door, turning a profit can be tricky.

Access expert-led sessions on cost control, smart hiring, and operational efficiency to help you stay profitable and avoid common pitfalls.

Revenue-boosting tips

Revenue-boosting tips

Startup Bootcamp

Startup Bootcamp

Network with those who’ve been in your shoes

Network with those who’ve been in your shoes

Where Game-Changers Thrive.

Immersive Expo Hall Experiences

Cocktail Clubhouse

Cocktail Clubhouse

Complimentary food & beverage samples! Redefine the art of mixology, set new standards for craftsmanship, and unlock your profit potential behind the bar.

New! Pizza Zone and Fry Bar

New! Pizza Zone and Fry Bar

Not just about indulgence – it's a strategic investment in the success of your bar and restaurant.

Shake It Up Competition

Shake It Up Competition

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

New! Future Proof

New! Future Proof

Explore the cutting edge of the bar and restaurant industry.

Restaurant Zone

Restaurant Zone

Featuring the Kitchen Equipment Showcase, powered by Middleby and F&B Innovation Center

Japanese Food & Beverage Showcase

Japanese Food & Beverage Showcase

Expanded with 60 unique suppliers!

Live Cooking Demos

Live Cooking Demos

The F&B Innovation Center sets the stage for excitement with LIVE cooking demos, food samples, and inspiration for your menu.

Zero Proof Experience

Zero Proof Experience

Complimentary beverage samples! Experience the fastest growing non-alc trends today.

New! IFMA Pavilion

New! IFMA Pavilion

Explore industry innovation, sample emerging trends, and connect with the brightest minds in the food-away-from-home ecosystem.