Name of Club: Axis/Radius, Suede
Name of Event: 11th Annual Ghostball Block Party at Axis/Radius, Suede
Location: Scottsdale, Ariz.
Ownership/Parent Company: Evening Entertainment Group
Square Footage: 25,500
Open Date: Nov. 11, 1997
On Oct. 29, 2011, the 11th Annual Ghostball Block Party offered guests the best in entertainment, décor, and Halloween celebrations. Guests entered into a haunted “Ghostball” block party, with décor set up throughout the street between major nightlife hotspots Axis/Radius and Suede. The plaza was transformed into a Halloween extravaganza featuring zombies, giant spiders, flying bats, ghosts, goblins and animatronic psychopaths. Cocktail waitresses took to the streets selling shots that were in the shape of an eyeball for a spooky twist on a regular crowd favorite. Guests were able to roam freely to and from Axis/Radius and Suede lounge, with a huge bar and food stalls set up between the two clubs. Everything from the entrance to the massive stage where the headliners performed was decked out with the spookiest decorations ensuring guests the scariest Halloween experience.
The night kicked off with a costume contest judging the Best Group Costume and was followed by Sexiest Costume and Over All Best Costume contests with a value of $10,000 in cash and prizes awarded to the winners. The massive winnings attracted costumes that were made by pros including a giant Bumblebee Transformer equipped with a real fire sprayer.
Steve LeVine Entertainment & Public Relations provided the party with performances by iTunes charting artists Hot Chelle Rae and Las Vegas DJ/drummer combo 51 Fifty to keep the ghoulish guests entertained. Additionally, six DJs kept the music going all night long inside Axis/Radius, Suede, and on the main stage in between. Guest were able to choose from the fast-paced house music inside Radius, Top 40 in Axis, hip hop jams that were blaring from Suede or the mainstream music on the outside stage. Guests spilled into the streets as DJ/drummer 51 Fifty followed by double platinum band Hot Chelle Rae filled the block party with their stellar music and kept the party pumping all night long.