Having a winning beverage program delivers multiple benefits to the long-term goals of chain restaurant and hotel dining concepts. That’s why entering the 2012 VIBE Vista Awards is a great way to show off all the amazing things going on in multi-unit restaurant concepts around the country. The deadline for entries for this year’s 2012 VIBE Vista Awards was on Oct. 17, and the number — and caliber — of entries proves that this year’s awards program will be bigger, better and more competitive than ever before.
During the VIBE Conference in March, the VIBE Vista awards will be presented Tuesday, March 13, 2012 during the afternoon portion of the conference. Additionally, award-winning programs will be showcased at the Wednesday, March 14 evening happy hour party. Here are more highlights from this year’s awards entries, showcasing what the 2012 VIBE Conference attendees can look forward to in Las Vegas.
- The VIBE team received a record number of entries for the 2012 VIBE Vista awards.
- Entries included 13 submissions from companies that have never entered before; eight new companies in the Chain & Multi-concept Restaurants sector and five new companies in the Hotel, Cruise Line & Casino Operators sector.
- Across the board, the 2012 entries showed more highly refined creativity, indicating how the hospitality industry keeps growing and evolving its beverage business and promotional strategies.
This year, VIBE adopted a two-step program for submission to make it faster and more convenient for the broadest group of operator companies to enter. Only the three finalists in each category will have to submit examples of full physical materials, all of which can be done electronically.
On Nov. 16, the individuals who submitted the materials will be notified as to whether the program will or will not go on to the finalist category for judging. Once finalists are named, they’ll be asked to provide program sales and marketing materials, which must be received by Nov. 23.
Stay tuned to this VIBE newsletter for updates on the VIBE Vista Awards program. Good luck to all the entrants!