2014 VIBE Awards Presented to Leading Adult Beverage Companies

On-premise operator ratings of spirits, wine, beer, non-alcohol and mixer companies identify top suppliers.

VIBE Adult beverage suppliers rated as top performing partners by leading chain restaurant and hotel beverage professionals were recognized as Technomic presented the 2014 VIBE Supplier Awards during the VIBE Conference in Las Vegas.

To insure efficient, fair and unbiased balloting and analysis, the VIBE Conference partnered with Technomic to conduct the voting via an online survey. Key beverage operators were invited to rate supplier companies on various attributes, using a score of 1-10 (1 being Extremely Poor and 10 being Extremely Good):

·         Business-Building Support: Innovation, Creativity, Unique & Effective Ideas, Training Programs

·         Service & Support Performance: Communication, Responsiveness, Understanding of Operator's Needs and Service Levels

The voting was conducted from January 15 through February 14. Technomic analyzed the results and identified the winners:

2014 VIBE Supplier Awards




Large Beer Company


Medium Beer Company

The Boston Beer Company

Small Beer company

Anchor Brewers & Distillers


Large Wine Company

E.&J. Gallo Winery

Medium Wine Company

Trinchero Family Estates

Small Wine Company

Ste. Michelle Wine Estates


Large Spirits Company

Beam, Inc.

Medium Spirits Company

William Grant & Sons, Inc.

Small Spirits Company

The Patrón Spirits Company


Large Non-Alcohol & Mixes Company

Coca-Cola NA

Medium Non-Alcohol & Mixes Company

Monin Gourmet Flavorings

Small Non-Alcohol & Mixes Company

Natural Brands


Finally, a Grand Award was presented to the supplier company that achieved the highest total score (sum of total ratings):



The Boston Beer Company


"The VIBE Supplier Awards program has grown in prestige and importance since its inception five years ago, and Technomic is proud to be involved," said David Henkes, Technomic Vice President and leader of its adult beverage practice. "This program is unique in that it invites beverage operators to rate supplier companies on key attributes that contribute to their own growth and success. A VIBE Award is strong recognition of a company's service levels since it comes from their customers."


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