A solid online strategy needs to be a top priority for bar and nightclub owners, explains Bjorn Wallman, Director of Web Development at Angel Management Group. Without a strong online presence, especially mobile ubiquity, owners will miss out on key clientele, who are often on the move as they look for nearby watering holes, restaurants or lounges.
To achieve online success, Wallman advises owners to take the lead with their business by following these seven tips, tricks and must-dos.
1. SEO-Friendly Platforms. A platform that is search-engine optimization friendly and follows all the rules that Google sets up will drive more online traffic to bar and nightclub websites, Wallman says. “Anything from correctly displaying links to how fast your site loads to content,” will make it easier for Google to index the site.
2. Accessible Navigation. Wallman tells his clients to follow some basic principles when it comes to website aesthetics. Navigation should be easy, he says. Consumers “shouldn’t have to look; it should be straightforward. It shouldn’t overcomplicate anything,” he advises. Owners should make their website accessible enough to consumer so they can easily find what they’re looking for.
3. Website Must-Haves. Bar and nightclub websites should include the following things on their pages, according to Wallman: an events calendar, Google maps and a phone number on every page (either in the header or footer) so people can actually find and contact you. Wallman also says having a personal blog to write about events or promotions informs people about what’s going on but more importantly Google picks that up. Writing a blog “drives traffic to your website,” he says.
4. Mobile First. “I would think mobile first,” Wallman says, adding that 60% to 70% of his clients are already mobile. “If your website is not mobile, it’s over. It has to be. “It’s harder to fix a mobile site made from your website than the other way around.” If a website doesn’t look good on a smartphone, then people will leave the site and find another page that’s easier to navigate.
5. Stay Away From Apps. “You don’t need an app,” Wallman says. “It’s overkill, and it’s too expensive.”
6. Connect To Your Social Networks. Your website should be connected to Twitter, Facebook, LinkedIn, etc. This way, guests can use all of those social networks together. “A lot of people might not come to your website, so push things out on your social media networks to inform everyone,” he says. “The more you spread your content, the more people are going to see it.”
7. Every Site Should Be Responsive. Responsive web designs means crafting sites for an optimal viewing experience across a range of devices including phones, tablets and desktop computers. “Every site should be responsive from now on,” he says. “I would make sure it looks good on small screens and looks good on any screen.”
To find out more about Bjorn Wallman's work visit www.bjornwallman.com.