Anheuser-Busch President Dave Peacock Steps Down


There's more turnover in the executive ranks at Anheuser-Busch, this time at the very top.

President Dave Peacock is resigning and will be replaced by Luiz Edmond, the brewer's North America zone president, according to a memo sent to distributors today and obtained by Ad Age. Mr. Peacock was one of the few remaining holdovers who had stayed with the company after it was acquired in 2008 by Belgium-based InBev, creating global parent Anheuser-Busch InBev. His departure comes in the wake of other big changes at the brewer's U.S. division, which continues to lose market share in a tough economic environment and new competition from spirits that has hurt most big beer brands.

Mr. Edmond will keep his position as zone president while taking on oversight of the U.S. operation. Mr. Peacock will continue to serve in an advisory role, according to the memo, which was sent by Mr. Edmond, a Brazilian citizen who rose up the ranks in the InBev organization.

"Dave's experience and knowledge will continue to be valued in his new advisory role, helping with strategic decisions," the memo said. "Dave has built a strong, talented team of people who are well-equipped to carry the business forward, poised for great things."


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