BAR, LLC Announces BarSmarts Adavanced

New York, N.Y., (January 27, 2011) – Pernod Ricard USA, a leading producer, importer and marketer of prized spirits and wine brands in the United States, and BAR, LLC are excited to announce that beginning this year, BAR, LLC will require bartending devotees looking to participate in BAR’s Five-Day Certificate Program to first successfully complete the BarSmarts ADVANCED program. BAR’s prestigious five-day core program is conducted only once each year in New York State.

The partners are also happy to launch the spring schedule for their highly acclaimed BarSmarts ADVANCED, bartender training, education and certification program for the new 2011 year. This spring, BarSmarts ADVANCED will travel to Denver in April and Boston in June, reaching a new group of bartending enthusiasts eager to learn the profession and industry professionals looking to hone their skills.

Paul Pacult, BAR, LLC Founder and Partner stated, “BarSmarts ADVANCED is a comprehensive and highly challenging program that has helped us to identify those individuals who are truly eager to learn and are dedicated to the craft. By making BarSmarts ADVANCED a prerequisite to our five-day certificate program, we know we are getting top students who are committed to bartending and who will have a positive impact on the profession as a whole.”

BarSmarts ADVANCED targets bartender protégés in major markets who are committed to the profession of bartending. It is delivered to a select audience in the target markets through an exclusive BarSmarts ADVANCED Kit that includes a selection of DVDs, a workbook, mixology equipment (where legal) and sample certification tests. The program culminates with BarSmarts LIVE! -- a full day program of instruction, education, mixology, testing, and formal certification for the program’s top performers in each market. The event is hosted by the esteemed BAR, LLC partners who include world renowned spirits experts Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.

“BarSmarts Bartender Education Program continues to deliver results and has grown to become one of the premier training programs in the industry,” added Steve Walkerwicz, Vice President of Trade Marketing, Pernod Ricard USA. “BAR, LLC partner’s decision to establish BarSmarts ADVANCED as a requirement to participate in their Five-Day Certificate Program - the gold-standard of advanced bartender training – is testimony to the quality and integrity of our BarSmarts program. Every season brings us new opportunities to build upon the program and expand to new audiences. We are looking forward to getting our spring schedule up and running.”

The Spring 2011 BarSmarts LIVE schedule is as follows:
• Denver, CO - April 12
• Boston, MA – June 14

In response to widespread praise for BarSmarts ADVANCED, Pernod Ricard USA and BAR, LLC, in August 2009, launched BarSmarts WIRED, the 100% online version of BarSmarts. Whereas ADVANCED is by invitation only, BarSmarts WIRED offers any bartender with interest in the craft an opportunity to participate and become certified through a web-based platform offered twice a year in two month intervals. BarSmarts WIRED will, once again, open to interested candidates from February 1 through March 31, 2011.

BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC, a partnership of six highly respected spirits authorities/educators in the U.S. including Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.

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