Becherovka Wins Gold at NYISC

Pernod Ricard USA has announced that Becherovka was awarded the only Gold Medal in the liqueur category at the New York International Spirits Competition (NYISC).

In its 2nd year, the NYISC was held on Oct. 16 in New York City. More than 30 countries submitted more than 300 of the world’s best-selling spirit brands to be tasted, evaluated and judged by a hand-selected panel of A-List and key "trade only" judges. The judging panel includes buyers, retail storeowners, restaurant/bar proprietors, distributors and importers.

Becherovka, a bitter herbal liqueur that hails from the Czech Republic, was born in 1807 out of Josef Becher and Christain Frobrig’s quest to create the elixir of life. The Czech apothecary and English-born physician blended more than 20 exotic herbs and spices with aromatic oils, alcohol and mineral-rich water from Karlovy Vary to create the distinct golden amber liqueur. The recipe has been passed down and closely guarded through generations of the Becher family and is known today by a handful of individuals. Pronounced “beck ur OHV kuh”, the distinctly flavored liqueur was recently reintroduced by Pernod Ricard USA to the U.S. market in April 2011.

Juli Falkoff, marketing director, Pernod Ricard USA says, “The herbal liqueur segment in the U.S. is growing. This award represents a critical measure of success and recognition that will help solidify Becherovka as a brand that brings value and creativity to the growing bitters category.”


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