Beer Institute Members Support Campaign to Reduce Underage Drinking

WASHINGTON, DC – The Beer Institute (BI) and its members are proud to highlight the federal government’s “We Don’t Serve Teens” program, which provides parents and adults with the resources needed to reduce teen drinking. “We Don’t Serve Teens” was established by the Federal Trade Commission (FTC) in 2006.
“This is the third year the Beer Institute is supporting this important program because it is a natural extension of our efforts to prevent underage drinking, and we applaud the federal government’s leadership in this area,” said Beer Institute President Jeff Becker. “Parents and other caregivers play a crucial role in determining whether children make responsible decisions about alcohol and the “We Don’t Serve Teens” program drives this message home.”
The FTC and a coalition of public and private organizations will be distributing campaign materials in stores where alcohol is sold, offering public service announcements for TV and radio and updating the campaign Web site, All materials are available in English and Spanish. Beer Institute members also donated ad space in national print publications and on more than 600 billboards across the country in support of the campaign.
Brewers and distributors have spent more than three quarters of a billion dollars since 1982 to support public safety, education and prevention campaigns to promote responsibility and curb alcohol abuse. Brewers have also independently distributed millions of guidebooks, videos, and other educational materials aimed at creating a dialogue between parents and their children on underage drinking, as well as tools and resources to help retailers check and validate IDs and prevent sales to minors. 
“For over two decades, our industry has developed and participated in programs to help parents address this serious issue and effectively talk about it with their children,” said Becker.  “Numbers show efforts like the ‘We Don’t Serve Teens’ program and other initiatives supported by brewers are making a significant, positive impact.”
For example, Substance Abuse and Mental Health Services Administration (SAMHSA) released findings last week from their 2008 National Survey on Drug Use and Health (NSDUH), which showed that youth drinking (defined as ages 12-17) continues to decline – from 15.9 percent in 2007 to 14.6 percent in 2008, a significant decline and the lowest that it has been since 2002.
More information on brewers’ efforts to support the “We Don’t Serve Teens” program can be found at

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