Borgata Hotel Casino & Spa Launches Nightlife Loyalty Program

ATLANTIC CITY, NJ (July 23, 2009) – The first and last name in nightlife in Atlantic City, Borgata Hotel Casino & Spa, announces today the launch of Borgata Nightlife Rewards, the first of its kind loyalty program designed for nightlife customers, proving it pays to party at mur.mur, MIXX, Gypsy Bar and B Bar.  

By signing up for a My Borgata Card, nightlife goers will now earn comp dollars based on their spend at mur.mur, MIXX, Gypsy Bar and B-Bar, which can be used toward rooms, nightlife, dining, spa, entertainment, retail and more at Borgata and The Water Club. 

Nightlife Rewards customers will also receive exclusive offers, perks and membership benefits via mail and email, including celebrity meet and greets, A-list vacation experiences and priority access to the hottest events at Borgata.

Borgata Nightlife Rewards will debut with the exclusive Soul & Cash Giveaway, where cardholders will have the opportunity to enter for a chance to win one of three Kia Souls, cash and other nightlife prizes by visiting one of Borgata’s nightlife venues throughout the summer on the qualification dates.   The Kia Soul car giveaways will take place on August 8th, August 22nd and September 5. For complete details, visit www.borgatanightlife.com.

Starting July 24, customers can sign up for a My Borgata Card with Nightlife Rewards by visiting a Nightlife Rewards representative outside mur.mur and MIXX during their hours of operation or by visiting the MY BORGATA Center during hours of operation.

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