Bud Light #UpForWhatever Brings Superstar Nelly to the Nightclub & Bar Show

Grammy Award Winning Superstar Nelly #UpForWhatever

Over the past few years, Bud Light has taken over cruise ships, hotels and even an entire town. For its next act, Bud Light, the Gold Beer Sponsor of the Nightclub & Bar Show, will create the ultimate #UpForWhatever experience at the Welcome Kickoff Party with an unforgettable concert from multi-platinum superstar Nelly.

“Our customers have really enjoyed the ‘Up For Whatever’ experiences, from the ‘Epic Night’ spot during Super Bowl XLVIII to last summer’s incredible Whatever, USA, experience in Colorado,” said Alexander Lambrecht, vice president, Bud Light. “This Up For Whatever concert will keep that spirit going, so expect it to be the most unique party experience at the 2015 Nightclub & Bar Show.”

For one night only, the Palms Pool located at the Palms Casino Resort will transform into a fully immersive experience for an unforgettable night. Grammy Award-winning and multi-platinum superstar Nelly will headline the event as part of the 30th Anniversary Celebration.

Bud Light #UpForWhatever

“Nelly is the perfect artist to give a high energy performance that will set the tone for an exciting three days of events and parties,” says Jon Taffer, president of Nightclub & Bar Media Group and host and executive producer of Spike TV's Bar Rescue.  “The Bud Light #UpForWhatever activations have been a big hit, and we are so thrilled to bring this unique party experience to the attendees of our 30th Anniversary Nightclub & Bar Show.”

Stay #UpForWhatever and attend the Anheuser-Busch after party at Rain, featuring a surprise guest performance.  Both events are open to all Nightclub & Bar Show badged attendees, exhibitors, speakers, sponsors and press.  The 30th Anniversary Nightclub & Bar Show will take place in Las Vegas March 30-April 1, 2015. For more information or details on how to register, visit www.ncbshow.com


Suggested Articles

Leaders come together to share creative strategies and tactics as the industry reopens.

Kyle Noonan shares what the reopening process has looked like the last few weeks in the state of Texas.

The changes could result in a longer payback period, 8-weeks extended to 24 weeks, and changes in spending ratio requirements.