Campari America Restructures Sales Organization to Meet Needs of Growing Portfolio

CampariCampari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), announces the restructuring of its sales organization to more fully meet the needs of the company’s growing portfolio and distributor network. Effective immediately, Campari America has created two customer-focused sales business units: a Southern Wine & Spirits Sales Unit, headed up by Vice President Sales Dan Vanderbilt, formerly Regional Vice President of the East; and a Republic National Distributing Company (RNDC)/Independent Sales Unit, headed up by Vice President Sales Jock MacDonald, formerly Regional Vice President for Control States.

“From a company focused primarily just on SKYY Vodka less than ten years ago, Campari America has grown dynamically in recent years, reaching new milestones in sales for Gruppo Campari,” said Roy Danis, Managing Director, Campari America.  “This rapid expansion necessitates us to evolve our organization not only to meet today’s business needs, but to also help fuel our growth engines far into the future.  Led by industry veterans Dan Vanderbilt and Jock MacDonald, this restructuring will drive best-in-class sales execution and better alignment with our distributor partners.”

In a decade, Campari America, has grown from a company with a singular focus to a portfolio with more than 40 brands representing almost every major spirits category. In 2013 alone, the company launched Wild Turkey Spiced ™ and Wild Turkey Forgiven; added Appleton Estate and Wray & Nephew® Rums; assumed distribution for Aperol ®; unveiled Cabo Diablo™ coffee liqueur spiked with tequila; and launched a line extension from X-Rated  Fusion Liqueur called TROPIX.

MacDonald and Vanderbilt, who have both been with the Campari America organization (formerly Skyy Spirits) for more than ten years, will manage a team of accomplished Division Vice Presidents including Tim Redell – SWS East, Fred Schell – SWS Midwest, Justin Pearce – SWS Pacific, Dan Butkus – Independents, and Tom Amlong – RNDC.  In addition, Rick Monkarsh, formerly Campari America’s SWS West Sales Director, has been promoted to VP Business Development.  Monkarsh, MacDonald and Vanderbilt will all report to Roy Danis.


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