Ciroc Vodka and spokesperson Sean “Diddy” Combs are once again partnering with E! Entertainment to support the network’s “Drive Safe” campaign. The multi-faceted effort to is designed to draw attention to the need for responsible drinking and getting home safely. This year’s campaign includes on-air spots featuring some of today’s hottest celebrities revealing who their designated drivers are, as well as easy online and wireless access to taxi services across the country.
“As the official vodka of summer, Ciroc wants to make sure people are safe when celebrating with friends,” said Combs. “So, Ciroc and I worked with E! to show people how to celebrate life responsibly. Make sure you have a safe ride this summer."
Celebrities featured include Dave Annable, Kim and Kourtney Kardashian, Shanna Moakler, Kat Von D, Tom Green, Kendra Wilkinson, Karina Smirnoff, Maksim Chmerkovskiy, as well as “E! News” correspondents Jason Kennedy and Ashlan Gorse and “Daily 10” hosts Debbie Matenopoulos, Catt Sadler and Sal Masekela. In the spots, the celebrities are hanging out at a popular Hollywood nightclub and share with viewers the identity of their designated drivers, including some celebrity surprises… Tom Green’s is Kathy Griffin, Dave Annable’s is Molly Simms, Karina Smirnoff’s is Tom Bergeron, Shanna Moakler’s is Carmen Electra and Kendra Wilkinson’s is Hank Baskett (and his entire Philadelphia Eagles football team).
The key message of the campaign is to make smart decisions about responsible drinking, and to ensure that a safe ride home after a night of partying can be found easily viewers are encouraged to text “DRIVESAFE” to 44264 from their wireless devices or log on to Eonline to receive taxi contact information in their area.