Chain Beverage Buzz: March 21, 2011

BasketballMarch Madness is lucrative for your bar and restaurant business. In research conducted by the National Restaurant Association, 20% of adults are expected to incorporate restaurants and bars in their March Madness plans. Out of those surveyed, 34% choose to go to restaurants that offer special deals for the games, 25% choose the establishment with the best TVs, 19% choose the place with the best food and drink choices and 17% go to their favorite restaurant and bar, whereas 4% go to wherever fans of their favorite team will gather.

Stan NovackStan Novack was presented the 2011Hospitality ICON Award by the Millennium Board during the Nightclub & Bar Convention and Trade Show in Las Vegas. The award, which is bestowed upon an industry professional who has shaped the on-premise industry and made a positive impact on it through their dedication, innovation and professionalism, was given in recognition of Novack's achievements and contributions to the industry over the past 30 years. 


Beam Global announced that it has acquired the Skinnygirl spirit brand, created by natural foods chef and reality star Bethenny Frankel. The brand's flagship product, Skinnygirl Margarita is the fast growing ready-to-drink product in the U.S. Beam Global will bring the brand to more U.S. and international markets.

Morton’s Restaurant Group is exploring options, which include a possible sale. Morton’s has seen a turnaround in revenues as the economy recovers, and in 2011 Morton’s will focus on growing its private-dining business, according to the company.

The 10-unit Rosa Mexicano is trying something new by bundling items for lunch and dinner. This “Flavor Fixe” menu gives customers the chance to order a $16.50 two-course lunch menu or a $32 three-course dinner consisting of appetizers, main courses, desserts and drinks.


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