Demos, Interactive Exhibits on NCB Show Floor

Attendees at the Nightclub & Bar Convention and Trade Show in Las Vegas March 8-10 will have hands-on experiences on the exhibit floor.

Nightclub & Bar Show

For one, the Center for Draught Excellence is the perfect place to learn about ramping up the quality and profitability of your beer program. Anheuser-Busch teamed up with Micro Matic, NuCo2 and TapDynamics to present this multi-faceted draft beer experience, located directly across from the Anheuser-Busch booth (#2523). Tap into this unique opportunity to grow your draft sales!

Beam Global’s top mixologists will be demonstrating proper technique and some innovations for mixing up classic and contemporary cocktails. Every half-hour Bobbie G Gleason and Philip Raimondo will give drink-making demonstrations at the state-of-the-art cocktail bar theater at the Beam booth (#1501). Watch, listen, learn and sample!

Find out what all the buzz is about by stopping by the Absolut Vodka booth (#1523) to check out both the latest Absolut flavor — Absolut Acai Berry — and also the BarSmarts program. Instructors Dale DeGroff and F. Paul Pacult will be on hand to discuss the BarSmarts bartender education program, and a screen will be available for attendees to see it firsthand and register for the online curriculum at a discount.

And, as always, watch the best bartenders in action at the Shake It Up Competition on the exhibit floor. Sponsored by Nightclub & Bar and Southern Wine & Spirits, this annual event showcases creative concoctions and skillful, entertaining drink-making by top bartenders preparing their original recipes. Hosted by Francesco Lafranconi, director of mixology for Southern Wine & Spirits, and judged by the nation’s leading cocktail experts, this event promises to be a winner!

Be sure to stop by and say hello to Nightclub & Bar magazine at our booth (#1937) to find out more about the magazine, web site and our four e-newsletters!


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