East Coast Beer Co. Teams Up with Largest Distributor in New Jersey

Point Pleasant, NJ  -- The creators of the original Jersey Shore beer, Beach Haus, have teamed up with the largest distribution company in northeast New Jersey, Kohler Distributing Company. This union will provide the entire northeast part of the state with the ability to purchase and taste the Classic American Pilsner that is reminiscent of the Jersey Shore.


Brian Ciriaco and John Merklin, the founders of East Coast Beer Co., are eager to be teaming with one of the largest distributors in the state.


“Very early on we paid a visit to the folks at Kohler and walked away very impressed with their Craft Beer Group and their commitment to enhancing the New Jersey beer portfolio,” said Brian Ciriaco, Co-owner of East Coast Beer Co. “They have an excellent reputation and we look forward to working with their team in helping to enhance the New Jersey craft beer presence within the state.”



The Facts:

WHO: East Coast Beer Co. teams up with Kohler Distributing Co.

WHAT: Launch of Beach Haus Classic American Pilsner in seven New Jersey Counties

WHEN: August 23, 2010

WHERE: Bergen, Passaic, Sussex, Morris, Union, Hudson & Essex Counties, New Jersey



Kohler Distributing Company is a second generation family business that started from humble roots when Andy and Irene Graham purchased the Kohler Distributing Company in 1947. From that small business – selling 50,000 cases annually – Kohler has steadily grown into a 5.8 million case, $110-million, 174-employee, 60-truck operation that ranks in the top 50 beer wholesalers in the entire United States.

Kohler’s growth through the years has been a result of hard work, attentive service, great brands, foresight, and a little bit of luck. Furthermore, the company’s advancement was continued without skipping a beat when the second generation – Gary and Scott Graham – took control of the company when their father retired in 1983.


“I’m excited—this has been a long time coming,” states Peter Damato, Business Development Manager. “The guys [John Merklin and Brian Ciriaco] have a phenomenal product and it’s great to have a local brew with a lot of potential.”

Aspiring to become a pillar of industry at the Jersey Shore, two local guys are realizing their dream, despite the economy, and fueling their love of craft beer and the Jersey Shore. It’s in the Haus!

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