International Beer Day, now you’re speaking my language! Beer is so many things to so many different people. For bar owners, it’s a catalyst in the money making department and for customers, it’s a favorite beverage, an avid hobby, a stress relief and the list goes on. Whatever the reason for the international love of beer, the love is there and it is evident.
International Beer Day falls on the first Friday of every August. This holiday has three specific purposes, for beer connoisseurs to gather with friends for some laughs and a few cold ones, to celebrate the brewers who are responsible for this beloved refreshment and to unite the world by celebrating beers of all nations on one specific day.
How many things would come to mind if someone asked you to name five things that everyone around the world generally loves? It takes a special kind of something to be loved internationally, and beer has certainly proven itself. Who doesn’t love a good brew? For the love of beer! Encourage your customers to step outside their beer comfort zones on this holiday and celebrate those who dedicate their lives to brewing!