NEW YORK -- The bar has been set for those who dare to press the boundaries of imagination and stretch the limits of the night. Hennessy, the world's number one selling Cognac, announced the release of a new limited-edition offering, the Hennessy Privilege NyX Collector bottle. The latest creation reveals the intrinsic nature of the long-established brand: a spirit of conquest, dynamism and exploration of a world without borders.
The second in the brand's "Privilege Collection," the well-recognized Hennessy Privilege bottle is re-cast in a modern and daring translucent platinum glass with metallic purple trim inspired by a starry night. Logos etched in luminescent ink adorn the label, collar, and cork, and are visible only under black light.
"The new Hennessy Privilege packaging is a fresh adaptation of our iconic bottle and represents unique characteristics discovered within the bottle and inherent to those who enjoy Hennessy," said Jennifer Yu, Director of Communications, Hennessy. "The collector edition's smooth, sophisticated and distinct design evokes the imagination and conjures the endless possibilities when exploring the unknown or crafting the perfect night out."
While the outer packaging features a modern edifice, inside remains the award-winning cognac that has been enjoyed neat, on the rocks or in refined cocktails for nearly 200 years. The accomplished and timeless Hennessy Privilege blends eaux-de-vie from the four best growing areas of the Cognac region to create the perfect balance of strength and smoothness. The modern bottle design provides the perfect vessel to house a cognac of unmatched roundness and complexity.
Each Hennessy Privilege NyX bottle will be marked with a limited edition number of authenticity, as well as a flash code tag that can be scanned by smart phones to unlock access to Hennessy's mobile hub.
Hennessy NyX will retail for $45.99 - $49.99 (750 ml) and be available at fine retailers in select markets nationwide starting Dec. 1, 2011.