ImporterConnect Pairs Wine and Spirit Producers with U.S. Importers

Avon, CT (Feb. 9, 2011) — ImporterConnect is a new service available to wine and spirit suppliers to help them find the right importer in the U.S.

“Until now, there really was no efficient way for foreign suppliers to find and qualify prospective importers in the U.S. In order to find the right importer, suppliers need more than basic contact information. They need to know details about prospective importers’ businesses.” said Steve Raye, Managing Partner at Brand Action Team, the company that created ImporterConnect.

“What makes it all possible is a proprietary database we have developed that is comprehensive in scope. It contains the type of detailed information suppliers need to know about importers; things like markets in which they operate, what countries they import from, what other suppliers they handle, and whether they specialize in, for example, organic or family-owned producers,” Raye continued.

The ImporterConnect service can match the specific needs of a given producer with just those importers that fit their criteria. According to Jean Erickson, VP at Brand Action Team “Not only is it a much more efficient system, it opens a much wider window of candidates for both suppliers and importers. We’re in contact with hundreds of importers that don’t attend the big industry shows so many suppliers would never have the opportunity to meet them otherwise.”

The service is customized for each supplier and allows offshore suppliers to have someone in the U.S. conducting the search on their behalf. “We’ve beta-tested the service and have already been able to help suppliers in Chile, The Netherlands, Switzerland and Italy. Now we’re ready for a full launch to make the service available globally,” Raye commented. More detail can be found at

Brand Action Team is a marketing and consulting company that specializes in helping export wine and spirit brands enter and grow in the U.S. market. For more information visit


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