Industry Leaders to Keynote at VIBE

When the VIBE Conference comes to the Palms Resort and Casino on March 25-26, 2014, three top-tier industry professionals will shake things up with dynamic presentations! Their keynotes will inspire, energize and open unexpected avenues for growth and success.

Here’s a quick look at VIBE’s 2014 Keynote lineup and what you can expect. Mark your calendars because you certainly don't want to miss out!

Tuesday, March 25, 2014 at 2:15pmErik Wahl
The Art of Vision

The best sustainable edge in the business is the ability to differentiate yourself from your competition. Through this entertaining and highly practical program, you will uncover new ways to make your organization more creative, innovative and profitable, but more so, see the need to become better storytellers within and for your company and the industry.

Erik Wahl will reveal how embracing innovative strategies owners, operators, beverage directors, marketing, F&B managers and executives can achieve superior levels of performance, by creatively and visually differentiating themselves from the competition.  From a small company to a large corporation – you will be better able to embrace the future by becoming more innovative, more productive and ultimately more profitable.

Tuesday, March 25, 2014 at 4:15pmAmber Mac Arthur
Digital Marketing Grows Up: The New ABC’s

Amber Mac Arthur’s bestseller, Power Friending, introduced the world to her ABC’s of Digital Marketing. But in the digital world, strategies, tools, received wisdom, and everything else moves quickly. Amber moves with them; often, she anticipates them. This new talk, then, is a culmination of years of reporting, observing, talking, sharing, and doing.  It’s a complete revised – and revitalized – version of her ABCs: adapt quickly, be responsive, and create value. How has digital marketing changed now that everyone, everywhere, is online? What do customers expect from businesses? And how has technology changed this relationship?  More importantly: how can you make sure that this second digital revolution does not catch you off guard, the way the first one left many in the pre-social dust?  The antitheses of the dreaded “how-to” social media talk. Amber’s sweeping keynote explored the hottest long-term trends in the industry, and forecasts a burgeoning wave of new developments.  She reveals, with her typical wit and candor, the key concepts businesses and marketers will need to embrace in today’s fully digitized market.  Digital marketing has grown up; and Amber is the ultimate guide to this exciting next phase.  

Dr. Andy Walshe

Wednesday, March 26, 2014 at 4:40pm
“Human Performance” An Insight into How Red Bull Optimizes its High Performance Program

Human potential represents the ideal that each and every one of us has unlimited capacity for improvement. The Red Bull High Performance program has been developed to ensure that Red Bull’s elite talent can continue to push their limits and redefine their playgrounds. Using real life examples such as Stratos, Project X, Acheron and others, Andy will discuss the methods and techniques his team uses to drive these individuals to realize their full potential.


Registration for the 2014 VIBE Conference is now open! Click here to reserve your seat at these eye-opening presentations and take advantage of the dynamic speakers and workshops that fill out the rest of the VIBE agenda.


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