From the Las Vegas Review-Journal:
All year long, those who choreograph Las Vegas nightlife meticulously plot and plan. Data are analyzed, customer counts are calculated and potential earnings are compared side-by-side with marketing and operations budgets.
Refinements are made from one weekend to the next in the quest to fine-tune a major local industry designed to deliver a good time.
Now, just two short weeks from New Year's Eve, the stakes have never been higher.
Last year, according to the Las Vegas Convention and Visitors Authority, 309,000 people flocked to Las Vegas to celebrate the start of 2011, creating a nongaming economic impact of $189.6 million.
Out to rake in their fair share, and maybe a little more, every club owner in town is looking for a competitive edge.
To view the full article, visit www.lvrj.com.