Let The Countdown Begin

It’s a New Year for New Plans and New Business Resolutions.VIBE Conference

We all have good intentions in the New Year to increase sales and make our businesses stronger. Therefore, start they year off right and invest in your business by signing up for the VIBE Conference taking place in Las Vegas on March 25 – 26, 2014.

To register, visit vibeconference.com/registration/ and remember space is limited so sign up now. Operators of chain, independent or multi-concept restaurants or casinos, cruise lines or hotels can register for admittance for $495 until January 1; $695 from February 1 to February 28. Then, after February 28 registration fees increase to $795.

Additionally, March 3 is the last day to receive the VIBE Conference hotel room rate of $79/night (Sun-Thurs) and $189/night (Fri- Sat) per day at the Palms Casino Resort. Reservations at this rate can only be made through Par Avion at (877) 717-1657 or (310) 590-4738. To find more information on hotel reservations, visit vibeconference.com/hotel/.

Running a successful bar takes more than just serving up innovative drinks and offering patrons hard-to-pass-up promotions. Thus, each session at the VOBE Conference will deliver dynamic speakers and innovative insights for chain and multi-unit beverage executives. Here is a sample of some of the core sessions.

Today’s Drink Trends & Tomorrow’s Opportunities

DONNA HOOD-CRECCA • Technomic, Inc.
DAVE HENKES • Technomic, Inc.

Technomic reveals the state of the drinks business in restaurants and opportunities for growth in 2014 and beyond by examining spirits, wine and beer category performance trends, beverage menu metrics and consumer insights. Learn about the fastest-growing adult beverage categories and segments, find out what the customer is calling for and uncover opportunities with key consumer groups. This fast-paced presentation will bring the on-premise into focus, setting the stage for the VIBE workshops to follow.

Thumbs Up or Thumbs Down?

DAVID COMMER • Commer Beverage Consulting
CINDY BUSI • Hardrock Café
MAC GREGORY • Starwood Hotels and Resorts
TODD KRONEBUSCH • Buffalo Wild Wings
HELEN MACKEY • Ruth's Hospitality Group
STUART MCGUIRE • Walt Disney Parks & Resorts

This ever-popular session is back for a third year with a twist.  This year, the panel will consist of beverage executives from multi-unit operations.  Please join David Commer and panelists as they weigh in on their thoughts about what’s hot and what’s not in a chain environment within the spirits category.


High Value Consumers—Who They Are and What They Drink

JOHN GILLESPIE • President of Wine Market Council/Founder & CEO Wine Opinions

An in-depth analysis of the demographics and purchasing dynamics of the two consumer segments driving the U.S. wine market: High Frequency wine drinkers and High End wine purchasers.  Comparisons will include consumer attitudes and behaviors by generation, gender, region of residence, consumption frequency, and frequency of purchase by price point.

Insights into the beer and spirits usage habits of high frequency wine drinkers and high end wine purchasers.  Craft beer consumers will be compared to all others in terms of their wine usage patterns and wine occasions.  Comparisons will also include social media behaviors, annual spending on wine, and top spirits brands among high frequency wine drinkers.

Check VIBE Conference for continuous updates on the VIBE program!


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