NCB Show Announces Beverage Exhibitors, Cocktail Recipes Needed

The Nightclub & Bar Convention and Trade Show (, America’s biggest and most important bar, nightclub and beverage event of the year, NCB Showis announcing some of its most distinctive exhibitors to be present at the 2012 show. These companies are launching products, hosting giveaways and providing a creative experience for this year’s show attendees. Each year, the Nightclub & Bar Convention and Trade Show brings more than 31,000 industry professionals together to meet with suppliers, network, learn and have fun. The 2012 conference will take place March 12-14 at the Las Vegas Convention Center.
For a sampling of the beverage exhibitors on the show floor, click here.

Serralles USA, exclusive distributors of Don Q, Puerto Rico's premium rum, is has announced the launch of the "2012 Mix It Up Ultimate Mixology Challenge." This multi-staged mixology competition in conjunction with the United States Bartenders' Guild (USBG) offers bartenders a chance to hone their skills in a competitive yet friendly environment.

The 2012 Mix It Up Ultimate Mixology Challenge kicked off in Connecticut on Feb. 27 and will run through mid-May with Mix It Up challenges in 29 USBG chapters. The top mixologist from each chapter will win a trip to the Manhattan Cocktail Classic and a spot to compete in the 2012 Mix It Up Ultimate Mixology Finals at the Hotel Andaz in New York on May 12. Winners will ultimately be judged on taste, creativity and craftsmanship. Five winners from the finals will be flown to Puerto Rico for a tour of the distillery and be featured in Don Q's holiday mixology video.

Time is running out! That’s right, there is only a little over a week left to submit cocktail entries for the Bols Around the World mixology competition.
Recipes must be prepared with a minimum of 15 ml Bols liqueurs and/or 30 ml Bols Genever. Think you have a winning recipe? Submit it with the online entry form found at before March 15 at 23.59 AMS time. The Grand Final will take place on May 15 in Amsterdam. The 12 best bartenders in the world will compete for the title of World Champion and win a bar tour around the world. Contact me: [email protected] with any questions.

On March 11, from 3-7 p.m. at the Plaza Hotel in Las Vegas, just two days before the Nightclub & Bar Convention and Trade Show opens, the Speed RackSpeed Rack tour makes its ninth stop on the 10 city tour to find the fastest female bartender in America, while raising funds for breast cancer research and prevention. Speed Rack is teaming up with local partners, Wendy Hodges, Heidi Welniak and Anthony Cools in association with United States Bartenders' Guild Las Vegas and BarMagic of Las Vegas.

Speed Rack is a national cocktail competition that features top female bartenders in key cocktail markets and puts them head to head in timed challenges. It is the first competition to highlight the up and coming generation of strong women in the spirits industry. Additional information can be found on the Speed Rack website, on Facebook and on Twitter @speed-rack. To compete, please contact [email protected] or [email protected]. Tickets can be purchased at

Tales of the Cocktail invites bartenders and mixologists to submit a winning recipe for the Official Cocktail Competition of the 10th Annual Tales of the Cocktail. For the event's 10th anniversary, the annual cocktail competition will focus on the Old Fashioned. By definition, the Old Fashioned can be made with any spirit. The cocktail is essentially referencing making the cocktail in an “old-fashioned” way or by using the original definition of a cocktail: any spirit, sugar, water and bitters. Entrants are invited to create an original Old Fashioned drink using the original basic ingredients as a template. For specific rules and to enter, visit




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