How does your bar or club rank in the industry? Nightclub & Bar opens the 2012 Top 100 survey today, beginning the process of identifying the nightclub, bar and lounge venues leading the industry in total revenue. Developed in partnership with Chicago-based hospitality market research firm Technomic Inc., and sponsored by Malibu rum, the 2012 Nightclub & Bar Top 100 is the only revenue-based ranking of nightlife venues.
The survey — available here and at Nightclub.com — is open to all nightclub, bar and lounge operators in the United States until Dec. 1. The 2012 Top 100 list will be released in early February 2012 and published in all Nightclub & Bar media outlets. Those venues earning a place in the 2012 Top 100 also will be honored at a lavish event during the Nightclub & Bar Convention and Trade Show in Las Vegas, March 12-14, 2012.
“We are really excited to see which clubs and bars will be new to the Top 100 and which have the staying power to hold onto their spots,” says Donna Hood Crecca, Publisher and Editorial Director of Nightclub & Bar. “The venues that make the list have powerful bragging rights in the industry, considering that they’re succeeding in bringing in the crowds and generating strong sales in an extremely tough economy. Nightlife is a challenging business, and these operators are savvy, smart pros who not only keep their venues fresh and exciting but also run their businesses well.”
More than 1,000 operators from across the nation took the survey last year, and the list featured top nightclubs and bars from the major markets as well as outstanding venues from locations around the country. In addition to revenue information, the survey also yields segmentation and performance benchmark information, providing insights on this important aspect of the on-premise industry. To view the 2011 Top 100 click here or visit Nightclub.com.
“Over the past several years we’ve been delighted to partner with Nightclub & Bar to develop the top 100 list,” says David Henkes, Vice President & On-premise Practice Leader at Technomic. “We’re excited to begin the 2012 Top 100 process with the operator survey, and are looking forward to having the venues on the final list showcased at the 2012 NCB Show.”
For questions relating to the Top 100 initiative, please contact Donna Hood Crecca, Nightclub & Bar Publisher and Editorial Director, via email at [email protected] or by phone at 631-265-3839.
Click here to take the 2012 Top 100 survey.