Nightclub & Bar Show Preview

Three days. Four nights. 28,000 bar and club pros. Las Vegas, get ready.

As the Nightclub & Bar Convention and Trade Show descends upon Sin City, everyone’s looking for what’s in it for them and their business. Of course, they’re also looking to party. We’re more than confident that when all is said and done, the show will have satisfied both desires.

By day, wear your most comfortable shoes. A jam-packed exhibit floor awaits, bursting with major brands and those up-and-comers eager to be the Next Big Thing. Be prepared to walk aisles of spirits, wine, beer, bar equipment, lighting and sound systems, promotional tools and merchandise and an array of innovations for driving sales and profits at your business. Taste, smell and experience them all, and talk up the vendors for ideas.

Throughout the day, hit up the Main Stage for show-stopping entertainment including the now legendary Shake it Up! Competition. Sharpen your skills with a conference program that offers something for everyone, from the hardcore bartender to the high-flying club exec, from the deal-maker to the décor consultant.

By night, wear your dancing shoes. You’ll hit the top clubs, bars and restaurants with non-stop parties. Keep your eyes peeled for the famous and infamous as you check out the best of Vegas nightlife, then maybe watch the sun rise from the Strip.

How to ,survive – and thrive – at the Nightclub & Bar Show? Pace yourself, pay attention, take notes, exchange business cards with everyone, check for Tweets from @nightclubbar about daily events, don’t miss a thing as you drink in the energy that drives this business. Then sleep it off on the plane home, get to work applying what you’ve taken with you, and watch your business grow.

Read on for some hot tips on the highlights of the 2011 Nightclub & Bar Show.


By Day…

Jon Taffer, president of Nightclub & Bar Media Group opens the show, getting everyone amped up for the upcoming events.

Peter CressyKeynote speaker Dr. Peter Cressy, president and CEO of DISCUS, presents on the roadblocks and opportunities facing the industry during this time of economic recovery.

Check out seminars on cocktail culture, social media, motivating employees, increasing profits with new menu items and creating a successful music format design.

Don’t miss the Super Session presented by the Millennium Board Panel, where Michelle Pae, vice president of national accounts, Terlato Wines, will moderate an all-star panel on how to build a balanced beverage program in a changing landscape.

Jon Taffer

New to the Show: NCB University, offering many exclusive workshops. Jon Taffer gives insight into his Taffer’s Bar Dynamics, Bob Brown, president of Bob Brown Service Solutions, speaks about service excellence and Maria Miranda, creative director and social media advocate for Miranda Creative Inc. Strategic Communications, gets you in gear by focusing on your social media strategy.

Another can’t-miss seminar at NCB University comes from bar consultants Robert Plotkin and Jack Robertiello, who instruct on operations strategies and tactics for bigger profits at your bar.

Top-notch Back of the House Tours: Marquee at The Cosmopolitan, TAO at The Venetian and Mandalay Bay.

Charlotte Voisey of William Grant & Sons USA heads up a discussion about bartending trends.

Check out the Featured Session on Preventing Prohibition with Sarah Longwell, American Beverage Institute and Nightclub & Bar’s own Publisher and Editorial Director Donna Hood Crecca.

By Night…

CaesarsBegin the evening’s festivities at the Caesars Palace Ballroom for the Welcome Kick-off party, sponsored by Beam and MillerCoors, where the NCB Award Winners will be recognized. All exhibitors and attendees are welcome!

Haze Nightclub at Aria Resort at CityCenter ramps up with its opening night Show & Glow Party, sponsored by Devotion Vodka, with special guest, “Jersey Shore” star Mike “The Situation” Sorrentino.

Haze Nightclub

Use your Club Pass for free admission to Jet Nightclub in the Mirage for the ultimate nightlife experience.


By day…

Begin your day with the Top 100 Super Session with Donna Hood Crecca and David Henkes from Technomic, Inc., and learn how the biggest dollar venues succeed and grow in this economy.

Patrick henryThen, Patrick Henry, president and CEO of Patrick Henry Creative Promotions, sparks your creativity with a presentation of the best promotions from the past 20 years.

Exhibit Floor opens at noon! The big brands are there in a big way: ABSOLUT, Beam, Brown-Forman, Red Bull, MillerCoors, Rums of Puerto Rico and more!

Check out the hot new spirit trends at the Boutique Brands Pavilion, featuring Ed Hardy Vodka, Muchote Tequila, Sharkwater Tropical Liqueur among others; sponsored by HotMixology.

Don’t miss the Shake It Up! Competition on the Main Stage on the Show floor. This high-stakes mixology competition, sponsored by Southern Wine & Spirits, is hosted by Francesco Lafranconi.

Shake It Up

Satisfy your curiosity at the “Ask the Experts” panel, and hit seminars on everything from tasting spirits and cocktails, bar food and social media throughout the day.

Finally, the Monster Hour hits the Main Stage at 6 p.m. for a rockin’ performance by Camp Freddy.

By Night…Camp Freddy

Beam Global Spirits & Wine Inc., ABSOLUT and MillerCoors sponsor the Triple Theme Party at Pure in Caesars Palace for a multi-sensory experience.

The club pass gets you into Krave at Planet Hollywood for the annual GLBT party.

Also, check out LAVO at the Palazzo, where club pass holders enjoy an open bar from 10:30 p.m. to 11:30 p.m.


By Day…

Tom LeykisNationally syndicated radio show host Tom Leykis of “The Tasting Room” delivers the Keynote address. Don’t miss it!

Serious business: the United States Bartenders Guild Master Accreditation Program testing takes place, following a brush-up training program on Tuesday.

If you haven’t alreadySpirits of Mexico, hit Spirits of Mexico Las Vegas, presented by the Polished Palate, where Mexican distillers show off their new products, offer tastings and talk about the future of tequila.

Maximize your craft offerings at The Craft Brewers Pavilion on the show floor, where Red Hook, Widmer, Moylan’s Brewing and more showcase their brews.

The highly appealing “Cocktails for Cougars” conference session is presented by Ryan Magarian, while other sessions address security challenges, entertainment booking, low-cost start-ups and smart cash management.

Need promotion inspiration? Attend Robert Casillas session, “Promo Power: Ten High Impact Promotions to Implement Now!”

By Night…

Marquee at The Cosmopolitan sponsored by Red Bull, Tito’s Handmade Vodka and MillerCoors, pulls out all the stops for the blockbuster Top 100 & DJ Spin Off Party. Don’t miss it!

Use your badge to Dine Around or Bar Hop at Lagasse’s Stadium in the Palazzo, Stack Restaurant & Lounge in the Mirage, The Pub in the Monte Carlo and more.

With Club Pass in hand, end your time in Vegas at LAX nightclub in the Luxor, one of the most luxurious and chicest destinations in Vegas.

HSMCGame Time

NCB is proud to present the most important resource for any bar looking to cash in on the crowds sporting events can draw. New in 2011, NCB launches the Hospitality Sports Marketing Conference!

This event answers the need for a game plan for bar owners and operators as they develop and execute promotions tied to sports events and programs. Opening with a Celebrity Keynote by Willie Gault, former wide receiver for the Chicago Bears and LA Raiders, and also Founder of Athletes for Life, the event will feature sessions that drill down into maximizing the promotional opportunities around professional football, baseball, basketball and hockey, as well as UFC and traditional bar sports such as darts and pool. Check it out at Highlights of the program:

MONDAY, March 7

  • Celebrity Keynote: Willie Gault, Former Wide Receiver, Chicago Bears & LA Raiders; Founder, Athletes for Life
  • Blow Out Your Sales With Football
  • How to Score Big With Basketball
  • Hitting Hard With UFC Promotions
  • Promoting a Home Run Season With Baseball

TUESDAY, March 8

  • Finding Fast Money and Fun Times
  • Skating to Score Big With Hockey
  • Keynote Address: Twenty Years of Great Promotions – Past and Present
  • Building Killer Pool Leagues and Promotions
  • Tapping into the World of Social Marketing
  • Sharpen Your Sales With Effective Dart Leagues and Promotions
  • Winning Profits With a Killer Game Day Menu
  • Featured Session: How to Build Your Annual Sports Marketing Plan

Drink Talk


Concerned about drunk driving, underage drinking and binge drinking? We all are, and to facilitate open communication on these and other alcohol-related issues, Brown-Forman brings its Responsibility Booth to the Nightclub & Bar Show. Stop by Booth #949 for a look at the spirits marketer’s “Our Thinking About Drinking” program and get involved in this important discussion. The future of your business and the safety of our guests depend on it!

Come See Us!

Stop by the Nightclub & Bar Booth (#845), say hello and check out what’s new! Make sure you are signed up for our five free e-newsletters – NCB Mix, NCB Nightclub Confidential, VIBE and Promo Power, and our newest, NCB Smart Bar. Also, check out, where you can find tons of great articles, as well as join in our NCB Forum discussion board, post blogs, videos and pictures.

While at the NCB Booth, outfit yourself in NCB logoed apparel and pick up NCB merchandise to show your industry pride and prove that you survived the 2011 NCB Show!

Celebrity Sightings!

Look for these high-profile individuals at the Nightclub & Bar Show:

Mike “The Situation” Sorrentino of “Jersey Shore” representing Devotion Vodka!

Thirsty Traveler Kevin Brauch, always a favorite on the show floor and presenting “To Be (served) or Not to Be (served)” session on Wednesday.

HotMixology Host David Elger at the Boutique Brands Pavilion and around the show floor.

NCB’s own Jon Taffer, star of SpikeTV’s new reality series, “Bar Rescue” on the program, the show floor and evening events.
Rising country star Ashley Ray performing at Pure during the Triple Theme Party Tuesday night.

Former Pussycat Doll Kaya Jones – look for her around the show floor — and also Josie Stevens, who stars on E! channel’s new show “Married to Rock,” and Lea from Oxygen’s Bad Girls Club.

Willie Gault, former NFL player and founder of Athletes for Life, will keynote at the Hospitality Sports Marketing Conference.

Elisa Najera, Miss Mexico 2008 will make an appearance at Spirits of Mexico Las Vegas.

Tom Leykis, national syndicated radio host, serves up the keynote address on Wednesday.

The Monster Hour on Tuesday gives attendees a chance to hear Camp Freddy, a band including the likes of David Navarro and Juliette Lewis.

Spike TVCasting Call!

Does your bar need rescuing? Do you dream of being on television? Spike TV is looking for bar owners, bartenders, servers, security, DJs and industry pros eager be involved with “Bar Rescue.” The unscripted show, starring NCB Media Group President Jon Taffer, begins filming this spring. Stop by Booth #719 on Tues., March 8!


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