Beer brewer Anheuser-Busch is licensing its brand for a restaurant for the first time.
The eatery will be located in the new Ballpark Village development next to Busch Stadium in St. Louis, Mo.
The licensing and sponsorship agreement with the St. Louis Cardinals and the Cordish Companies, a Baltimore-based development company, will include a 25,000-square-foot restaurant with German-inspired cuisine, more than 100 global beers on tap, and an outdoor beer garden, developers said.
In addition to providing a strong brand identity, the concept fits well into the growing “brewhouse” segment, said Ron Watermon, director of public relations and civic affairs for the St. Louis Cardinals LLC.
“Our investment in Ballpark Village is the next chapter in a long and storied history between Anheuser-Busch, the Cardinals and the city of St. Louis,” Luiz Edmond, North American president, Anheuser-Busch InBev, said in a statement. “Not only will Ballpark Village enhance the way St. Louisans enjoy their city, but it will be the first impression many visitors get of downtown. We’re proud to help bring this vision to life.”
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