Pernod Releases Limited Edition aHommage A Picassoa Bottle To Honor Long-Standing Relationship With the Arts

PURCHASE, NY (March 6, 2009) – Pernod®, the distinct licorice flavored aperitif from France is announcing that flagship Pernod® 80 Proof will be taking on a slightly modified look with a special “Hommage a Picasso” commemorative label. This limited edition label honors the strong relationship between Pernod and the arts and will be featured at several Picasso exhibits currently taking place in the USA, including the new exhibit at the Gogosian Gallery in New York March 26-June 6.

“Pernod has been a strong supporter of the arts since the brand debuted in France more than 200 years ago,” notes Brian Eckert, Pernod Brand Manager for Pernod Ricard USA. “Since its debut, Pernod has been a favorite drink among the cultural elite including Picasso, Van Gogh, Monet and Poe. We thought it fitting to honor this relationship with the release of our first limited edition label dedicated to the artistry of Pablo Picasso.”

The cases will be a simple swap-in keeping the same SKU # for both bottle and shipper. The product and specs all remain the same as current Pernod Classic. The only difference is the back label. Inventories will arrive at distributor beginning in March. Suggested retail will remain the same for all markets. A product sheet and shelf talker art will be made available in support of this new limited edition pack.

Pernod is a versatile, anise-flavored spirit that has been used in cocktails and cuisine for more than 200 years. This premium 80 proof liqueur is imported from France and its natural flavor is derived from a distilled blend of aromatic herbs. Pernod purists prefer the light, delicate and refreshing taste of the traditional French aperitif, mixing one part of Pernod with five parts of water. Pernod is also popular in cocktails such as the Pernod French Kiss and the Pernod Moulin Rouge, or mixed with fruit juices or sodas.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA.  In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.

In addition to ABSOLUT®, Pernod Ricard USA’s leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Wild Turkey® Bourbon, Seagram's Extra Dry Gin®, Beefeater® Gin, Martell® Cognac, Malibu® flavored Rum, Kahlúa® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® wines.

The company is based in Purchase, New York, and has roughly 1,000 employees across the country.

Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking.  For more information on this, please visit:

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