Pernod Ricard and Bar LLC Launch Online BarSmarts Program

New York, N.Y., (August 3, 2009) – Pernod Ricard USA, a leading producer, importer and marketer of prized spirits and wine brands in the United States, and BAR, LLC are announcing the launch of BarSmarts WIRED, the second and more broad-reaching phase of the partnership’s successful and highly touted  BarSmarts bartender training, education and certification program.

BarSmarts WIRED targets bartenders across the country by offering them the opportunity to participate in BarSmarts through a web-based education and certification program offered exclusively through password-protected entrance to the BarSmarts WIRED site. Unlike BarSmarts Advanced, which launched in October 2008 and includes LIVE training from all six BAR, LLC partners, WIRED is not an invitation only program.  It is available to any bartender who is interested in learning the craft, advancing his or her career and becoming certified in advanced education. The BarSmarts WIRED on line course will go live online on August 1 and run through September 30.  

Through BarSmarts WIRED, participants complete assignments, take exams and gain certification at home or in their work environment during the specified two-month window. The on line program covers topics such as: Spirits Knowledge & Tasting, Cocktail Knowledge & Technique, Bartending for Career Advancement, Service & Profit. The cost of the program is $45 and includes a BarSmarts branded bag and bar tools, which will be sent to all registered participants. Individuals 21 and older interested in taking the on line course can learn more by visiting

“The response to phase one of our BarSmarts education program – BarSmarts Advanced – has been incredible,” said Suzanne Freedman, Director, On-Premise & BarSmarts,  Pernod Ricard USA. “It simply makes sense to make this program accessible to a wider base of promising bartending enthusiasts. As we know, even in tough economic times, consumer’s interest in small and affordable indulgences such as the cocktail, remains strong. At Pernod Ricard USA, we understand that knowledgeable and confident bartenders have a tremendous influence on their customer’s drink selections. We see this as a great opportunity to take our proprietary bartender training and education program to a national audience of future bartending professionals.”

BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their award winning BAR Certification Program. BAR, LLC is a partnership of six of the most highly respected spirits authorities/educators in the U.S. including Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.”

BAR, LLC founding partner F. Paul Pacult added, “BarSmarts WIRED is the next logical phase in this groundbreaking, turnkey program that offers everything the aspiring bartender needs to know together in one package. It is an extraordinary on line tool that will help set a new standard of excellence within the bartending profession and is a testament to Pernod Ricard’s commitment to supporting success in the on-premise channel.”

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